Surviving the Side Hustle

E110 - Lessons from Zerina Derveni: Awakening to Purpose

Coach Rob Season 1 Episode 110

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Have you ever achieved everything you thought you wanted, only to find yourself wondering, "Is this it?" That nagging voice isn't a sign you're lost—it's the first whisper of awakening.

In this illuminating conversation with Zerina Derveni, a self-discovery expert and certified health life coach, we explore how high-achieving women can reconnect with their authentic selves and build lives driven by purpose, not just performance. Zerina shares her powerful journey through three successful careers and how she finally stopped ignoring that persistent inner voice questioning whether her achievements were truly fulfilling her.

The heart of our discussion centers around Zerina's transformative three-phase framework: awakening (realizing something is misaligned), unlearning (questioning values and dismantling old patterns), and exploration (trying new things from a place of clarity). Most people rush through or completely skip the unlearning phase—and that's precisely why they find themselves repeating the same unfulfilling cycles despite surface-level changes.

We also dig deep into what authentic living really means beyond buzzwords. Your authentic self isn't found on your resume or curated social media presence—it's who you are when no one's watching, and it naturally evolves throughout your life. The key is developing tools to stay aligned with your core values as you grow. Equally important is mastering how to communicate your needs clearly and with emotional intelligence, whether in your career, relationships, or leadership roles.

This conversation serves as a powerful reminder that doing well and feeling fulfilled aren't synonymous. If you're feeling stuck, misaligned, or ready to explore your next chapter, listen through to the end and then share your biggest takeaway with me. I'm curious to know: where are you in your own awakening, unlearning, or exploration journey?

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what if that voice in your head telling you that there's more to life isn't a sign that you're lost, but actually a sign that you're waking up? This week, on surviving the side hustle, I had a chance to sit down with zerina dervini, a self-discovery expert and certified health life coach, who works with high achieving women to strip away the noise, reconnect with their authentic selves and build lives that are driven by purpose, not just performance. Her journey is powerful. She's had three successful careers, plenty of recognition, but every two years, that same inner voice whispered is this it? Eventually, she stopped ignoring it, did the self-discovery work and built a coaching boutique to help others do the same.

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The three main takeaways I had from her in that conversation the first one being the awakening, unlearning, exploration framework Zarina breaks personal growth into three phases. The unawakening, which is realizing something, is misaligned. The unlearning questioning values, dismantling old patterns. And exploration trying new things from a place of clarity. Most people skip or rush through the unlearning phase and that's why they repeat the same cycles over and over again.

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My second major takeaway from the conversation was that authenticity isn't just a buzzword. Your authentic self isn't who you are on your resume or Instagram page. It's who you are when no one's actually watching you, and it evolves. The key is building the tools and awareness to stay aligned with your values as you grow. And the third major takeaway I had from the conversation was that mastering communicating. Master communicating your needs. So, whether it's in your career, your relationships or leadership, if you can clearly and emotionally intelligently communicate your needs, you'll avoid assumptions, build trust much faster and open the door to real connections. See, this conversation was a reminder that doing well and feeling fulfilled aren't always the same thing. If you're feeling stuck, misaligned or just ready to explore your next chapter, listen to this full episode with Zarina Dervini and if it sparks something in you, dm me your biggest takeaway from the conversation. I'd love to hear where you're at on your own awakening, unlearning or exploration phase. Till next time, guys.