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Surviving the Side Hustle
Welcome to "Surviving the Side Hustle," the ultimate podcast for balancing the demands of entrepreneurship with maintaining mental, physical, and emotional well-being.
Hosted by Coach Rob Tracz, an expert in helping driven professionals achieve 'personal development for professional success,' this show is more than just storytelling—it's a masterclass in thriving amidst the entrepreneurial grind. Each episode features candid conversations with leaders who are rewriting the rules of entrepreneurship, sharing their unique stories, the creative solutions they're offering, and the everyday challenges they’re overcoming.
Whether you’re a side hustler looking for your big break or an established entrepreneur seeking fresh perspectives, "Surviving the Side Hustle" provides valuable insights that resonate with the movers, the shakers, and everyone in between.
Feeling burnt out and sidelining your own health? This podcast empowers you to overcome stagnation, build resilience, and optimize your life and business. We dive deep into your goals, identify obstacles, and share strategies to boost your energy, improve your strength, and keep the entrepreneurial grind enjoyable.
Join us for inspiring stories, expert insights, and practical advice to help you look good, feel good, and do great things at every stage of your entrepreneurial journey. Let’s not just survive the side hustle—let's master it.
Surviving the Side Hustle
From Finance to Fulfillment: Kenny Green's Journey on the Purpose Path
What happens when you realize you've been climbing the wrong ladder? Kenny Green's story is a powerful reminder that success without purpose leaves us empty. A finance professional with all the right credentials, Kenny found himself surrounded by passionate people at a dinner hosted by Alicia Keys, only to realize he couldn't articulate why he did what he did. That moment sparked a journey documented in his new book, "Faith, Finance and Purpose."
Kenny takes us deep into his transformation, sharing how the pandemic became a catalyst for change and how his exploration of biblical principles completely reframed his understanding of success. "I was not born to do debits and credits," he reflects, despite excelling in the finance world. This realization led him to define purpose as contributing something unique that would be missing from the world if you weren't here.
The conversation shifts to what Kenny calls "creating gravity" versus constantly pushing your agenda onto others. He brilliantly explains how over-delivering in every encounter turns everyone into your ambassador, whether for job opportunities, business connections, or even relationships. "If I change my inside and I'm radiating all this goodness, this greatness, everyone around me is going to respond to that," he says, comparing it to a frequency that attracts the right people.
Kenny's principles have manifested in unexpected ways - he's now producing a movie starring notable actors and has invested in a Tony-nominated Broadway play. Yet he emphasizes these opportunities didn't come from networking alone but from becoming the kind of person who naturally attracts opportunities through exceptional value delivery.
Whether you're questioning your career path, seeking deeper fulfillment, or simply wanting to make a greater impact, Kenny's wisdom offers a refreshing perspective on success that prioritizes purpose over position and service over self-promotion. As he powerfully states, "As a man thinks in his heart, so is he." What we believe deeply shapes who we become.
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What's going on everybody and welcome back to another episode of Surviving the Side Hustle. On this week's episode, I've got a great guest.
Speaker 1:I'm excited to introduce to you guys. Longtime client of mine, good buddy inspiration, well connected in the community, Just wrote a book and we're going to hear a little bit about that. But before I get off track here, I'm going to introduce Mr Kenny Green. Kenny, how are you doing?
Speaker 2:I'm doing great man. Super excited to be here with you today, rob, and just your podcast and everything you're doing, the reach that you have, so I'm so excited for everything you're doing. I'm excited to be part of your show here, yeah. I mean, I'm excited to have you on it's going to be really great.
Speaker 1:It's going to be a powerful episode and I'm just pumped that you got the book out. I know you were working super hard on that for a while, so I was just glad to see that it's out and available for everybody to get right now.
Speaker 2:Yeah, excited, ready to go, Ready to rock.
Speaker 1:All right. Well, why don't we just kick right off by kind of diving in to hear a little bit about your story?
Speaker 2:Who are you, how did you get to where you're currently at and what's your purpose in life? I guess, yeah, I mean you know that's an easy answer for me, like the purpose piece, because you know I wrote the book Faith Finance and Purpose, so I have to know my purpose.
Speaker 2:But you know, the vision for my life is just to live a life accordingly until the calling I have received. And so you know I have to, and that's Ephesians 4 and 1. And so I have to know what my calling is, and I need to decide am I going to follow it or not?
Speaker 2:And so that's where the element of free will is here, and so I'm on that path that you know one of my goals is just to create godly products and services that advance the kingdom. So everything I do is going to be good, it's going to have some positive values in it, the projects that I touch and I'll give you guys a sense of some of the things that I'm working on now. But I'll give you a little bit of how I got here, and that's a story in itself. I'm originally from Washington DC, came to Connecticut to go to college. Shout out Wesleyan University. Always shout out to my family at West, shout out Wesleyan.
Speaker 2:University Always shout out to my family at West Go West Major in economics, got a master's in accounting. After that I should be just a CFO somewhere, did the whole finance track and did well there. And the thing about this in my story is it's not a story where everything went wrong. It actually went according to that plan, which is you know, I got into business, I got promoted, I kept getting promoted.
Speaker 2:You know things were working out and it wasn't until I talk about this in my book here that I went to this meeting. I was this dinner. My wife was working for the singer Alicia Keys and we went to this dinner, and so I'm talking to everyone at this dinner about what they're doing and why they're doing what they're doing, and I realized by the end of the dinner that I didn't know why I was doing what I was doing and wasn't really happy for what I was doing, and I was already feeling some of that.
Speaker 2:but that was probably like a climax, one of those pivotal points, and so by the end of that dinner one of the things I said was that I didn't want to live my life, realized I climbed the ladder and it was against the wrong wall, and so that was like an epiphany.
Speaker 1:I can say those things now, but at that time I was not that type of guy Like that just came that. I was like it came in a moment and I don't know where it came from.
Speaker 2:And I said, and so really was thinking about why am I doing what I'm doing? I'm climbing the ladder just to climb it, because I figured if you got in here you should get promoted and you should keep striving for more and you should get more direct reports. And you know you should keep moving up the ladder. But did not really have a why and so just went on this search for the why and it took years.
Speaker 2:So it wasn't like it was a short process, but I would say one of the key things is the pandemic hit and with that we're all home and we're home Life. The world literally shut down, which, if you asked me that two days before the pandemic, I probably would have told you it was impossible for the world to shut down for us to work from home and all these things that we've done which is now table stakes.
Speaker 2:at that time was like impossible and so, when it shut down, started asking these questions of why? Why am I doing what I'm doing? Again, it started really to heat up and I got the bug to start. Really, I was seeing people online talking about financial literacy. And so I got this bug in my ear saying hey you should maybe write something about financial literacy.
Speaker 2:And then I go with. I joined a Zoom, and Zoom is still relatively new, so that was like this new thing, you know, let's get online and talk. I joined Zoom and it was with a great friend of mine, alan Houston, who played for the Knicks, and it was a bunch of draftees, pre-draftees, I think, before draft night, and one of the big banks I don't remember which one, one of the investment banks, but they were talking about hey, if you get drafted, this is what you should do about money.
Speaker 1:This is what you should think about.
Speaker 2:But Alan starts to talk about hey, you can be purposeful now. You don't need to wait till if you get drafted. If not, you can be that type of person now and your money can follow that, and so after that call.
Speaker 1:I gave him a ring and I said look I think I can write something about this. And he said, oh yeah, that'd be a great idea.
Speaker 2:I said, yeah you know, let me, let me, let me get the work, and so I don't know, three and a half years later.
Speaker 2:I think I have the book, and so once I got into it, I started researching, and one of the things I did was he has an organization called Fizzle, and the letters acronym stands for faith, integrity, sacrifice, leadership and legacy. I took those five principles and said what? What does this mean about money? What does this mean about purpose? And I took those, and those are the exact five chapters in my book. So, if you see, though, now I see any of those words I see faith, integrity. It means so much to me because, like they're principles I live by, but also the chapters in my book.
Speaker 2:He also has a clothing brand. At fizzlecom you can get any NBA team with faith on it and integrity, and so, even when I see people wearing a gear, I'm like, oh my God, that's my book. You're like literally wearing my book, and so it's just this amazing thing that's happened since then. And so the journey here really for me from 2020, that's what I'm describing in my book All the things that I learned to figure out how to really commit to a life or purpose.
Speaker 2:What's like real, actionable steps that you need to do, what do you need to think about? I really tried to bring those things of my process of doing it and put it in the book.
Speaker 2:If I wrote the book today I would be able to say, hey, these are all the things I've done by doing this process. And now, when I introduce myself, I say, hey, I have a movie coming out. I have a film coming out next year. It has Hollywood stars in it that I can't believe. That know my name. It's a play that my wife and I are investors on Brand of Visa Social Club. It's out on Broadway right now. I got 10 Tony nominations. These great things that I could not have imagined in 2020 that I would be doing in the future, have all come as a result of figuring out what my purpose is and saying I'm going to take my skills and gifts towards that. So that's a little flavor of who I am and I'm also CPA so I can't forget that part.
Speaker 2:So I'm still a numbers guy. I'm not letting that go. That's still my bread and butter.
Speaker 1:So I'm still a numbers guy. I'm not letting that go. That's still my bread and butter. I passed that exam and that's one of the things is bedrock to me. But that's kind of in a position and he definitely doesn't really love what he's doing.
Speaker 1:He's just kind of there just to kind of pay the bills and he's kind of worried that he too might climb to the top of that ladder and realize that he's up the wrong wall, but he's not too too concerned about finding his purpose. Do you feel like you talk? Do you meet a lot of people who are kind of like that, where they're like, yeah, I'm not really too worried about?
Speaker 2:finding my purpose. Do you feel like you talk? Do you meet a?
Speaker 1:lot of people who are kind of like that. Where they're like, yeah, I'm not really too worried about finding my purpose, I'm okay, just kind of living this life that I've got going on.
Speaker 2:Well, that was me. I think purpose sounds like such a big concept that for most people, we're trying to get by day to day, we're trying to, we're trying to, you know, to raise children, we're trying to do what we think is right, and so the purpose concept is so large what I would tell someone like him, is that once? You discover that you know why you were born and I realized I was like I was not born to do debits and credits.
Speaker 1:I was good at it. I was good, I can do that.
Speaker 2:But I could not conceive that the reason I was on earth was to do this, and if I'm not here, there's someone else that's going to feel that in.
Speaker 2:That's how I realized I wasn't in my purpose. When you're in your purpose, if you're not here, there's something missing, because you had a unique thing that you were going to accomplish that was going to contribute to the larger community world. That you either did or did not do, and so your purpose is wrapped around that. So some people do it and contribute and make that difference and some don't. That is that's a choice that we all have, but one of the questions I ask is for people. This is a choice that we all have, but one of the questions I ask is for people. This is a choice. You can choose to be not so good in life, you can choose to be okay, you can choose to survive, or you can choose to be great and thrive.
Speaker 1:The choice is really yours.
Speaker 2:You have to choose greatness.
Speaker 1:You have to say I want to be great, because that's something that you're concerned about. If you choose one of the others then people ask you hey, what should I do with my money? First I got to know which category do you want?
Speaker 2:Do you want to be not too good?
Speaker 1:Okay.
Speaker 2:Do you want to be great?
Speaker 1:Because if you want, to be, okay, it's simple.
Speaker 2:I tell you get a job, get a skill, get a job, work, save, and you'll be okay, you'll be fine. You'll be fine. You won't fall off a cliff. If you do those things, the real work comes. If you say, actually I want to be great, and if you say that and that's in your heart, that's a choice of yours, then that's where you have to do all these other things you got to ascribe because greatness comes in fulfilling your purpose.
Speaker 2:That's where your purpose comes into play, because you want to be great. But if you choose one of the other categories there's there's a different path for that, so it really comes down to personal choice. Do you want greatness for yourself?
Speaker 1:Yeah, you know, I love that because it just it like just dawned on me. I had this principal when I was in middle school, like fifth grade, sixth grade, and every day in the morning announcements he would end it with make it a great day or not.
Speaker 1:The choice is yours, and that's like coming rushing back to me, because it's really so true and you have the ability to decide whether or not you want to go forward and find your purpose or make more money, or you control your life, and I feel like a lot of people get stuck in that and they're not really that. A lot of people might not understand that they do have that choice and I think that's just powerful to kind of refresh and remember that. So yeah, it is, it is.
Speaker 2:The free will here is it's a gift when used correctly.
Speaker 1:Yeah, yeah yeah. So it's one of those things.
Speaker 2:It's like we can all choose and say I'm going to get out of bed. You know, like you, you have an early morning routine. You get up, you're working out, you're disciplined. You can choose that life of discipline, commitment, and you can also choose a life of I'm uncommitted, I'm a bit lazy, I'm missing the mark just a bit. I'm not willing to train and be good at something you know and have competence in an area.
Speaker 2:All those choices you can make as well, but just saying those words, I think everyone can know what the result of choosing that path is, and so, but that's all choices and it's like you know, one of the things that when I talk about my book is that you got to have these three key elements, which is, you know, you have the right mindset, you got to have the right mission and you got to have the right methodology. So those are the three M's you need. And so that mindset, you got to have the right values and principles. So that discipline, you got to have the right values and principles, so that discipline, so you can get up. The first few chapters of my book are all about mindset, faith, integrity and sacrifice.
Speaker 1:You need those three principles to be able to live on so you make the right decisions, Because it's really you and your decision.
Speaker 2:Am I going to get up and commit? I said I'm going to read. Are you going to get up and read? Are you going to read that book?
Speaker 1:Yeah, Wow, yeah, it comes down to that. So decisions getting up making those habits and putting the work in right, really got to like take that step and some days it's not going to be easy and you got to keep going through it. And I know from a couple of our conversations writing a book is pretty difficult too. I've got a couple of other clients who are working on novels and written multiple books and things and just hearing them getting through it it can be a challenge.
Speaker 2:But I want to ask you, besides just the monumental feat of completing the book, what other things were going on, and how does anything else kind of pop through or distract you during this process?
Speaker 1:that kind of slowed things down, because you said it was about three years in the making, right?
Speaker 2:yeah, I mean it was three years in the making. It was because it's probably was slower for me because, hey, I have life, I have, you know, superstar wife that's doing amazing things, that we have three kids and all in different elements of life, of of their growing their minds and what they're chasing. So we're managing that. So we're like managing this. You know, huge operation here of trying to grow young minds and trying to be great at the same time and working a job. So for me, I got up every morning at 5 am and it was helpful. My middle son started doing this basketball training four days a week at 5 am.
Speaker 2:So that kind of triggered training four days a week at 5 am, so that kind of triggered okay, I have to get up to take him at 5 am, so I might as well write in this period. And so it helped me stay committed as well, but just staying committed and a little bit every day. So I wrote a version of the book about a year and a half ago and then went through the first round of edits. My wife read the first chapter on faith and she was just like okay, it's not enough faith and I was like ouch, what's going on here?
Speaker 2:And so what happened I? Realized later was the book really is my transformation, because one of the things that gave me the source to write this is God put in my heart to read the Bible and I said at that time what does it have to do with finance? And once I started reading, I started extracting all these principles for finance, but then I started finding all these life principles that literally I wake my wife up in the middle of the night saying, oh my goodness, I've been doing this all wrong.
Speaker 1:I've been a bad husband I'm supposed to be doing these things and she's like, oh my God, where is this coming from? It's already here.
Speaker 2:I should have read this a long time ago, and so really for me the book was transformation.
Speaker 1:So by the time, I got to the final chapter in Legacy. I was good.
Speaker 2:I'd already studied, changed, became a better person, lived the principles. So by the time, I got to the end I was okay, but at the beginning I was just starting, so I had to go back and rewrite the book based on everything I researched and knew and lived, and so that took another year or so to do that and make sure it was right the book that I ended up with.
Speaker 1:I had to edit it down by the end. I probably took half out.
Speaker 2:I had a massive amount of just trying to describe all the things that I did and what I learned, so I probably wrote like a three book series probably in one, but I cut it down to at least have. Okay, here's at least the skinnier version. It's still about 250 pages. The skinnier version of how do you live by these principles.
Speaker 1:And I know what you were saying earlier. You've got a movie coming out next year. You've got this book out now.
Speaker 1:You said, you've pretty much wrote a second and third part to the book, but you had to cut those parts out. I'm curious how has your life kind of changed now as in terms of like your habits and your routines? Are you still getting up kind of early, are you still putting in the work on reading and bringing in positive inputs, or have you taken a little bit of a breather while you're kind of spreading the word about the book and such?
Speaker 2:I probably took a breather for about three days and then just got right back days and then just got right back.
Speaker 2:Once you build, that's the thing and that's why I love talking to people like you, like athletes and folks that are like committed right and they know how to commit to things and they know how to do this day in and day out.
Speaker 2:Once you build that commitment muscle, you just still do it. So I've filled it in with just the others, like I'm still reading, and one of the great things I'm doing now is I've written over the last four or five years like books and books of notes, of gems and things I've found. I'm going back through those and, my goodness, it's been like amazing to be like this is what I was thinking in, this is what I heard when I heard this, but then applying it to OK, but I know this biblical principle now, how do I think about it now? And comparing the two to see, well, if I'm humble and I practice humility, would I still do this project? Would what I was thinking then interfere with the value of integrity? So, thinking about the values that I espouse now and comparing it to how I was thinking before, this has been like an amazing journey, personal journey for me.
Speaker 2:That's what I'm doing now Going back through those books and now extracting new gems, even going further, or say oh, maybe I was, I wasn't thinking clearly on this one, and now just building, I would say, a more condensed book of just notes from the prior books. So this has been just an amazing period. And once I'm done with that, I probably have like six or seven of these books, so I'm through two of them already.
Speaker 2:And once I'm done with that, then I'll get back in my reading cycle. My wife is on the board of one of Tony Robinson's charities, so we just got his book of ways of investing.
Speaker 1:So that's the next one that's up on the here he's a great guy and just how he thinks, so I want to get more in his head and see how he thinks and how he connects with people in the world.
Speaker 2:So that's next up for me.
Speaker 1:Nice, nice, yeah, and Tony Robbins is a great inspiration and motivation for a lot of people, and I know your wife's an all-star and you've got some great guides. I'm curious so younger version of yourself who were some of those mentors or coaches that you kind of look to to help you build some of these discipline and skills that you use today to really exponentially make more impact and create new things and continue with your purpose.
Speaker 2:Yeah, I think it's been a lot of people that have poured into me, so I'm a result of a lot of people pouring in a lot of nuggets. I think things got accelerated when I started studying these principles and I would learn what to take and what to leave. Like I have one guy who's big on Wall Street, he's aggressive, he knows money, that's his world. But I could take his point of view, how he thinks about things run it through my filter, my values and be like, okay, that's the gym I need from that, and so it's been a lot of these folks.
Speaker 2:I have a lot of mentors from from afar, like like that where I'm watching you know, I could watch Tony Robbins online and, you know, get gems from there. There's a guy that's out now, myron Golden. He's great. He talks about faith in business. He makes a lot of those too, so I can grab some gems from him. It's really hearing people who have done great things and who aspire to be great. I think that's the company I like to keep, because they challenge me to think higher and say you know, how can I do better, how can I do more, how can I be more efficient with what I have? Like, you know, how can I serve, serve, increase my capacity to serve, and so. So those are those really what I'm doing.
Speaker 1:I take you know, anytime I get with someone that's doing something great. I try to get a gem from them immediately.
Speaker 2:Like I could be in a room, like I was in a room with Colin Kaepernick today, and so he's a great, great guy. I got a great company he's, he's, he's launching here.
Speaker 1:It's a storytelling app Like I try to get gems from people.
Speaker 2:Right then, tell me how you do what you did, what's driving you, and ask those really insightful questions right then and try to take that. That's the gift that I try to get from people who have done great things. It's like let me get a piece of how they think and what drove them to do those great things, because that's a model of how you can do your thing is hearing for people that have gone through the same process and achieve greatness.
Speaker 1:Yeah, I love that you said ask more insightful questions, and that reminds me of one of my mentors, brett Bartholomew. He has, you know. He's talking about how to really connect with people on a better level, like ask better questions, and it's a continuum, so like there are really easy questions yes and no, but then when you really dive in, like what's exciting you and what have you been working on, that's like scaring you or asking better questions really helps you connect on a deeper level. And aside, from that?
Speaker 2:I'm curious because I know you're in rooms with a lot of powerful people.
Speaker 1:Pretty frequently, you know you got great connections. Where did that kind of begin along your journey? When did you start connecting with some incredible people and how were you getting into some of these bigger rooms?
Speaker 2:Yeah, you know the it's an interesting story with that and really my wife worked in television, so she's invited me for most of my life here now to great rooms. However, I went into the great rooms but no fruit really grew from it, and so a lot of times people think, if I just get into that room, if I just get the invite in there, these magical things will happen. Well, I can tell you, I was there and no magic happened. And so the reason was it was because, not because of the room, it was because of who I was. I wasn't the person that was attracting great people to want to spend time with me, because I wasn't living and espousing these values that attract me, and so I would be there and nothing really happened.
Speaker 2:And so it wasn't until I started really doubling down and saying I'm going to live by faith, I'm going to live on integrity. I'm going to learn discipline, learn how to sacrifice in these things, and I'm going to learn humility, and I'm going to practice humility in every conversation. Lift other people up, serve. Once I started doing that things started to change.
Speaker 2:One big, pivotal person. He's actually here in Connecticut, Barry Woods. He came to work here at one of the after-school social programs. He really pointed me to start serving and giving back. He challenged me. He said yo, you should start giving back, you should start just trying to help, and that was not something that was on my mind at that time, and so once I started doing that, I started getting connected to a lot of different not-for-profits.
Speaker 2:Then I ended up on boards, and then now you're in a community of people that are thinking doing good. You're on boards with one of your colleagues here who's maybe an executive at another company, but they're thinking about how they can give back. And so I started immersing myself in this community of people that were thinking about doing more than just for themselves, and that's where it started to build.
Speaker 1:And so then one thing happens to another, I get introduced to one, introduced to one influencer, and then things go crazy yeah, and things go crazy, and so but, I, realized, realized even those influencers, athletes, the ones that I got connected to, were in the same mindset.
Speaker 2:They were like I have this platform, I have this gift, I have this skill. I want to do good with it. What can we do? And so that's how I think I started. And then that's where my skills and my gift. I have a background in finance, but my gift is that I could just see how business models can work. I can learn how a business model works quickly, and that was a skill for my entire life just understanding how anything works quickly.
Speaker 1:I didn't know that was a gift.
Speaker 2:I thought everyone had that and that was just a normal thing until getting older and realizing wait, this is not something I've learned. My gift is that I can really understand how things work quickly and be able to explain it to someone else. That's my gift. But I got the skill of finance putting those two together. When you drop me in a room with these influence, they want to do some good, I'm able to say, okay, maybe we can. You know students activation and give out you know some free shoes, but then kids can get books at the same time and we're okay, let's get a sponsor and just help them figure out a framework to figure out how to do good.
Speaker 2:And so that's when I started putting all that together, I realized, wow, I was learning. All everything I learned in finance was for this reason. And that's when I realized wait, I'm on the path to my purpose, because this skill that I had, plus this gift that I have made me rare in these spaces here, and that's where I can truly shine. And so that's where things really started to happen and take off.
Speaker 1:Yeah, man, I love that because I've worked with tons of people who are looking to get new jobs, get promotions in their current jobs, and even people who are just looking to find a significant other, and, more times than not, these individuals that I've been helping with them with the connection and getting around other people. They're currently going out and looking for that spotlight.
Speaker 2:They're like oh, what can this person get to me, what can this?
Speaker 1:person buy from me. How do I get this person to do that? And what really helps them is when I'm trying to help them. Look at it from a perspective of stop searching for that spotlight and start shining yourself by providing value to others and that's what I'm hearing you saying is like you stepped up. You became more valuable as an individual. You can connect and help others with the skills that you've really located and figured out like hey, these are actually special gifts and such.
Speaker 1:So I really appreciate you sharing that and bringing that to light for me.
Speaker 2:Rob, you wrote my book so I can just close it up and pack it up, because that's exactly what you said there. I call it. You need to create gravity. Like people think, what can I push on someone and hey, I need to sell you this. I need to show you how this is the best, but we think about it when you have it. The bananas from the Amazon are the best bananas, but I haven't seen them start an Instagram site to tell everybody these are the best bananas in the world.
Speaker 1:Now, we know, to get on a plane and go down to the Amazon and get these bananas and bring them up here, because they're just the best.
Speaker 2:If you are the best at what you do, if you're the best at serving. One of the things I tell people is you should over deliver in every encounter that you have. You never know what you're interviewing for, so when you're on that board, act like that's a paid job. Don't be like well, when I get some free time I'll make that board meeting no, act like you were getting paid for that and deliver 150%, just like you would at work and if you don't deliver, 150% at work that's where you need to start.
Speaker 2:You want to go there. But it's about just over delivering, because one of the things I remember when I was like a staff auditor, the head of audit told me and I'm never going to forget this he said yeah, I had worked on this project went to I don't know, some other country. Maybe we were in London or Poland or something like that.
Speaker 2:I go over there, run the whole project, come back and I'm writing up the report and it's like, well, I've done all this work. We've been gone for two weeks. I probably did that, Not at one hundred and fifty percent. He's like, look, no one is going to remember if you just do your job. He's like they don't remember in two areas If you don't do what you're supposed to do or you exceed what you're supposed to do. So how?
Speaker 1:are you going to be?
Speaker 2:remembered and I'm like oh my gosh, I don't want to be, I don't want to not do my job. I don't want to not do my job. I don't want to just not be remembered. So the only thing I can do the only category of the three is I get to exceed what people expect. So I want them to remember me for something positive. So that's where people are like hey, you know, I've coached people like corporate America how do I move up?
Speaker 2:I'm like when I moved up I became a manager because I did my job, the person below me and I did my manager job and I remember they were like we don't have to worry about Kenny.
Speaker 1:He just he won't do everything. And I'm just like, yeah, because I was over delivering, so they will remember once. I learned that formula. Well, they're not going to remember me if I just do my job.
Speaker 2:So when something comes up and that new role comes up and they're like, hey, man, who do we think can do that, I want my name to come up. And my name is only coming up if I over deliver what they expect. So and that works in all the categories, like you're saying, even like with and dating, people say, well, hey, well, how do I find a good mate? I mean, I I believe who you marry is your best business acquisition ever, because you're going to spend all that time with a partner. If your partner is not have the same vision you have, you will go off course and the thing all you have to do is create the gravity If I'm doing well, if I'm working out eating.
Speaker 2:Well, if I'm training my mind, I'm doing all these things how is it possible for me to now walk outside and I can't attract an equal or greater me? If I'm doing all of these things, I haven't found that person that's like look, I'm doing all of these things and it's not working Like.
Speaker 2:I just haven't seen that yet. So I think if you do the same thing there and you're being nice to everybody, you're being warm, you're being humble, you're espousing these values like who doesn't want to be around that person, and the other thing is, everybody becomes your ambassador when you're doing that.
Speaker 2:That's when your friends are telling other families hey, this guy over here you need to meet him. And so you bring everybody around. You becomes your ambassador, even if you're for work, for roles, for dating. You turn everybody you know into your ambassadors when you over-deliver in every aspect of you.
Speaker 2:So it's really when you're not receiving the phone calls. I think people think about the regular business theory which is if I make 10 calls, I might get two leads. I work for two leads, I get one sale. I know I get one sale out of 10. So if I make 100 calls, I get 10 sales. I can work the numbers. I know how much I can earn. I flipped it with. If you espouse the right values, you know your purpose. Now I go in a room.
Speaker 1:there's a hundred people in a room. I'll talk to two people, and those are the two people doing great things. And I only talk to two, so I go two for two.
Speaker 2:Now, when you had to come talk, a hundred people and you spent five minutes with a hundred people to find the two people.
Speaker 1:So you really don't have a good connection.
Speaker 2:I spent 30 minutes with each one, because I found the two right people in the room, and so it's really that it's housing. One thing I've learned here, writing this book, which changed the way I think, is everything is inside out instead of like outside in. So if I change my inside and I'm radiating all this goodness, this greatness, everyone around me is going to respond to that.
Speaker 1:It's like a radio signal that you're sending out.
Speaker 2:I call it a frequency that you're sending out and people want to be connected to that, because that's what people are looking for.
Speaker 1:Yeah, wow, that is some powerful stuff. Oh my gosh, this has been such a great episode. Kenny, thank you so much for yeah, wow, that is some powerful stuff. Oh my gosh, this has been such a great episode. Kenny, thank you so much for coming on. This has been really awesome. But quickly, can you share? How do people get in touch with you? Where can they get the book and pretty much everything? Stay up to date with the movie that's coming out?
Speaker 2:Yeah.
Speaker 1:Yeah, so book you can get on.
Speaker 2:Amazon Got it right here Faith, finance and Purpose Get on Amazon.
Speaker 1:There we go All right man.
Speaker 2:Amazon is on Amazon. You can reach me. I'm on Instagram Kenny Green CPA. You can reach me at Kenny Green CPA at Gmail if you want to shoot me an email. Movie title is Salad Partners, so you'll see when that releases. It's a movie about integrity, so we have a great story about a lawyer that has to make a choice. Great, great, great folks and one of the stars is she right now plays on the.
Speaker 2:Boys, I don't want to say her name, right now, but she's on that show right now, which is the hit Amazon show. One guy I will disclose. We got Jeff Perry, who played in Scandal, so he's in it. So a lot of great people who I still can't believe would say, hey, they work on this production. For us, it's our first production, so we're super excited for that.
Speaker 1:And go down to Broadway, go see the play Brain and Reese's Social.
Speaker 2:Club 10 Tony nominations right now on Broadway. Please go see the play. So a lot of great things happening.
Speaker 1:Yeah, there you go, guys. Come on social media, shoot them an email, check out the play down in Broadway, stay tuned for the movie and go grab the book. And please leave a review review too. This is an awesome book, kenny's an awesome guy, so make sure that you check that out as soon as possible. Kenny man, thank you again so much for this. This has been a pleasure and really an eye-opening experience. Great conversation. But before I let you go, I got to ask you, if you were to boil everything you've learned through your life, through writing the book through, from the Bible, from connections in your life, what would be your number one piece of advice that you'd give to your younger self?
Speaker 2:Well, to know this. This one was one quote here. You know, as a man think of, so is he. As a man think of, and one piece that gets left out of this popular versus as a man think of in his heart, so is he. So what you believe deep inside is really who you are, and that will drive your path to greatness. So let's control our thoughts control our hearts and we can get to greatness.
Speaker 1:Wow, boom, I love it. That was awesome. Thank you again, and thank you guys all for tuning in for this week's episode of Surviving the Side Hustle. Until next time, everybody. Peace, peace, peace, all right.