Surviving the Side Hustle

Sweat, Fail, Repeat: The Honest Truth About Health Habits

• Coach Rob • Season 1 • Episode 93

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Transforming your health isn't about knowing what to do—it's about consistently doing what you know. This powerful truth forms the foundation of my conversation with Esther Avant, a behavior change specialist who's been working in the wellness industry since 2006.

As Esther explains, most of us have sufficient knowledge about exercise and nutrition. The real challenge lies in our consistency, commitment, and confidence—what she calls "the three C's of success." Drawing from her extensive experience coaching hundreds of women, Esther shares strategies that help high-performing professionals reclaim their health despite demanding schedules and competing priorities.

We dive deep into the psychology of behavior change, exploring why weekend choices often derail weekly progress and how anticipating challenges transforms outcomes. Rather than hoping to make better choices in the moment, Esther teaches clients to implement what she calls "life admin"—a simple planning practice that prevents many common pitfalls. This proactive approach eliminates the frustration of being caught unprepared and sets the foundation for sustainable results.

The conversation takes a powerful turn when we discuss resilience—how to bounce back from inevitable slips without falling into self-criticism. Esther advocates reframing setbacks as "learning-sized opportunities" that strengthen our approach moving forward. This perspective shift alone can transform someone's health journey from a series of perceived failures to a progressive path of growth and improvement.

Esther also shares her personal evolution from fitness professional to author and speaker, including how she overcame imposter syndrome to write her book "To Your Health" and pursue public speaking opportunities. Her closing advice resonates with anyone juggling multiple goals: believe you can accomplish anything, but focus on one priority at a time rather than making minimal progress across several fronts.

Whether you're struggling with weight management, seeking sustainable health habits, or simply trying to balance wellness with a demanding lifestyle, this episode offers practical wisdom and actionable strategies to help you move forward with greater confidence and success.

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Speaker 1:

What's going on, guys? And welcome back to another episode of Surviving the Side Hustle. I'm really excited today because I've got a friend on here. She's going to introduce herself in a second. So, Esther Avant, how are you doing today?

Speaker 2:

I'm doing well. Thank you for having me.

Speaker 1:

Good, cool, awesome. I'm glad we got to square it up and we were able to get on here. I'm excited to dive in and hear a little bit more. So why don't we just dive, square it up and we were able to kind of get on here? I'm excited to kind of dive in and hear a little bit more. So why don't we just dive right into it and share a little bit about your situation, your story and who you are, kind of thing?

Speaker 2:

Yeah, so I life-wise. I'm a military spouse, I'm a mom, I'm also a business owner, a coach, an author, speaker, podcaster a lot of things and I've been coaching and working in the wellness industry since 2006. Basically all I've ever done. I started off as a personal trainer and, through working with clients, got into nutrition coaching as well, since most people I was working with had performance or body composition goals that could not be achieved with exercise alone. So that piqued my interest in nutrition and really what's made it all come together is learning more about human behavior and how we change what we do.

Speaker 2:

I in my mid-20s had lots of textbook knowledge.

Speaker 2:

I had a degree in exercise science, I had all these certifications, I had internships. So I had all of this knowledge of the science, but I was still struggling to apply it to my own life in a healthy and sustainable way and I was having a hard time distilling that information down into something actionable for clients. So that's when I started learning more about why is this stuff so hard and how do we make it easier? And now that's sort of the focus of my coaching and what my book is about is yes, knowing what to do is important, but that stuff is relatively simple.

Speaker 2:

It's all the other stuff that makes it hard. So what are the things that challenge our consistency? Why does our commitment waver? How do we develop more confidence in ourselves and our ability to achieve our goals? And I think using health as kind of the modality for answering those questions then spills out into our personal lives, our professional lives, and we benefit all around just by deciding I'm going to work through all of the barriers to better health and then they're going to benefit me in every aspect of my life.

Speaker 1:

So is that where your primary focus is now is like behavioral change and understanding more or so, or are you still? I guess, who's the best, who's your ideal client? I guess I'm trying to ask here.

Speaker 2:

Yeah, great question. I wouldn't say. Our clients come to us saying like I need a behavioral change coach. Most of our clients have weight loss or sport performance goals or are leaders and are just sort of feeling the signs of burnout. They've found that their health has been on the back burner as they've pursued their families, their careers and they know they need to kind of recalibrate, but they're not sure how with all the demands on their time. So those sort of high performers, a lot on their plate, feeling that they're falling short of their own expectations of themselves, and just kind of know having help will get me there faster, more easily, with fewer frustrations, and I just need to kind of figure out this aspect of my life.

Speaker 1:

Could you share a little bit about maybe a particular client or a certain project or something that you're working on that you're really excited and looking you look forward to kind of digging into or maybe it's a little bit challenging of a situation?

Speaker 2:

Yeah, there's one, a client who's relatively new. She's been with us about a month and she, when we first talked to her, was explaining that she's lost weight in the past. But it's always kind of been the typical yo-yo of you know, I'll do something pretty drastic and I'll lose it, and then I try to get back to my real life and I gain it back. And her primary focus on the initial call was in learning how to better maintain her results. And as we've gotten started, she's been very quick to get frustrated that the scale is not moving rapidly downward and we've had to do a lot of kind of reminding her that. You know it's pretty easy to lose weight quickly. Most people have experienced that before. You can do drastic things. You can slash your calories, you can start exercising for hours a day, you can be fasting, you can take, you know, you can do a cleanse. There's all sorts of things that'll get the scale to be a smaller number. But you really need to think beyond the next couple weeks and into how do you shift the way you make choices around food and exercise and your lifestyles to support once you've lost the weight you can actually live in a way that keeps it off and part of her struggle has been not kind of seeing the connection between her choices and her results.

Speaker 2:

There's been a lot of conversation around. I feel like I'm doing what I'm supposed to and it's not working and having to really get accountable to. Well, here's what we're seeing as objective outsiders. We're seeing that you're telling us weekend after weekend that it's really hard to follow through and do what you need to do, that you're overeating, you're not working out. You're telling us those things and then a couple minutes later saying, and I'm not sure why I'm not seeing the results. So I think a lot of the work that we do is we can see kind of all the pieces and sometimes clients can only see a couple of them, so kind of broadening the scope and saying these things are directly related. If we can dial in your weekend choices and we dive into the specifics of that, then we're going to have more consistency across a longer time period. The results are going to come, but it's not like wake up, hope for it and there it is. You actually have to put in the work to do it and make it happen.

Speaker 1:

Yeah. So I'm curious because I was just having a conversation with one of my clients recently and they were saying how they used to kind of look at me as more of a jerk, because I can be pretty direct and it can be pretty straightforward sometimes and sometimes I guess I could come off as kind of a jerk or like the bad guy, kind of bringing in like the hard news of like hey, this, this, this, this, sharing the kind of like tough things. How do you stay in the positive light? If you do, do you ever feel like sometimes you got to be like the tough love kind of person, like hey, this is, maybe this is what's going on, kind of thing?

Speaker 2:

Yeah, that's a great question. It's such a fine line to toe and I think part of what makes a good coach is understanding each client's individual needs, knowing is this person going to respond better to the more militant tough love? Here's the problem fix it. Or do they need that softer, fluffier version? What I've found is that a lot of my clients are their own toughest critics and they're already being really hard on themselves. So, although they think they need more of that to kind of pile on and finally they've like been berated enough that they'll do the thing, often what they need mirrored is an alternative to that of hey, it's not the end of the world, that you know whatever happened, and we sort of talk through the options. So I think for probably a lot of women especially, sometimes having a little bit of a softer approach has been more successful for me.

Speaker 2:

But you're absolutely right that there are times where you're just like I have said this kindly in a dozen different ways and it's just not getting through. I'm below the threshold where this is making an impact and then, yeah, it is time to kind of turn on the bad cop and be like all right, listen, part of why you hired me is the accountability and to say the things to you that the other people in your life aren't going to, and what I'm seeing is a lot of talk, not a lot of action, or whatever the case may be Sometimes. Sometimes too soft is just like yeah, you're making me feel good and you're saying the right things, but you hired me to help you get results and sometimes you need that sort of in your face. This isn't cutting it. It's up to you whether you do something about that.

Speaker 1:

Yeah, yeah, I agree with that, and oftentimes talking about intentionality here on the show whether that's with my coaching and my communication, just different things, whether it's marketing, sales or just pretty much anything it's always good to bring more intention to the things that we're doing much anything. It's always good to bring more intention to the things that we're doing. So I want to ask you, how do you help your clients make that connection where they then become more intentional with what they're consuming or with what they're doing? For that client you were just sharing about, it sounds like they're losing it on the weekends and then restarting back up on being in the week. How do you bridge that gap of showing them?

Speaker 2:

Yeah, one of the primary things we work on is anticipating the things that are going to trip you up and then planning for them. It's really interesting how often we get tripped up by either recurring or predictable things in our lives. It's like, oh, I totally forgot that we had sports after school tonight and I don't have any plan for dinner, so we just swung by the drive-thru and that was dinner. And it's like okay, every once in a while getting caught off guard by something you just forgot about. It happens. But if, week in, week out, you are just not looking at your calendar and not taking the few minutes to think what's our plan here, you're really doing yourself a disservice. So with that client who's struggling on the weekends, we've really been honing in on all right, walk us through everything you have going on this weekend, because a big part of her challenge is it's tempting for her to just start turning down social invitations so that it's easier for her to eat better. But she knows that that's not the life she wants to live. She doesn't want to be a hermit who's lost this weight but then is scared to start going out again. So we're really working on don't say no to things just because you're trying to lose weight. But you do need to go about them differently if you want to get a different result. So we're having her tell us okay, these are my plans for the weekend. She's going on a trip from Friday to Sunday this weekend. So we looked at first she was like, so I'll be eating out Friday dinner, all the meals Saturday, and then Sunday brunch. And so we started diving into. All right, send us the menu for where brunch is. And we talked through kind of buffet strategy. And then what about Friday dinner? I don't know Well who decides. Okay, I can decide.

Speaker 2:

So she picked a restaurant, we talked through that menu and then you know kind of we're left with like this gap on Saturday, right now, and having a conversation about you feel like you might not know up until day of, but you're one of one of the two adults involved in this trip. You could just decide in advance here's where we're going for breakfast, or we're going to get breakfast at the hotel, or I'm going to pack us a picnic lunch or whatever, realizing that you have a lot more agency in your life than it might feel, even if you're very scheduled, and taking that time in advance each week we call it life admin Sitting down and looking at your calendar. Which are my busiest days. If I'm going to be out of the house for 12 hours, what am I going to do for food? You know you're going to need to eat, so don't get caught with your pants down and be grabbing whatever you can get your hands on, or be starving until dinner and then blow the wheels off.

Speaker 2:

Actually, figure this stuff out beforehand. It doesn't mean you're spending hours prepping or things like that, but just a general idea. When am I going to need the most support? When is it going to be the hardest for me to consistently do what I need to do, and how can I make that easier on the front end? So I'm not just leaving it to chance. A lot of times you just say like, oh, I just hope I make better choices. It's like well, you don't have to hope if you do a little bit of planning.

Speaker 1:

Yeah, I love that. And then so say your client is doing well, good weekend, good weekend, a couple of weeks in a row, and then they slip up a little bit. How do you help them build the resilience or at least bounce back and kind of get back on track without beating themselves up too much?

Speaker 2:

Yeah, I think I make an effort right from the jump to always be kind of talking about that possibility and, whenever we're talking about things and what progress looks like, really stressing You're not going to be perfect, you are going to mess up. There are times that this isn't going to go as well, and that's just part of it. Mess up, there are times that this isn't going to go as well, and that's just part of it. And trying to be really transparent about my own examples of that and using other client examples and just making it clear from the jump that part of the process is you're going to feel like you're taking two steps forward, one step back. That's still progress. And each time you take that step back, you're learning how to avoid that specific thing again in the future.

Speaker 2:

So really just kind of framing them as I heard it coined once learning-sized opportunities or learning-sized mistakes, and it's just like, instead of beating yourself up, oh I failed, it's like, nope, I learned something, so how is that going to make me even better in the future? And then also kind of offering the perspective. We tend to be really hard on ourselves and focus on the couple things that didn't go well. So just having somebody sort of countering that and saying okay, that's true. And what about this old laundry list of things that went better or went according to plan? Let's make sure that we're balancing out and giving equal airtime to both the positive and the negative, so that it just keeps it in perspective.

Speaker 1:

Oh nice, yeah, I love that. So since we're on the same kind of similar topic of the resilience and I was just on a group coaching call the other day and the facilitator of the call had everybody go around and kind of give their own definition of resilience, so just curious, how would you define resilience?

Speaker 2:

That's a really good question. I love that. Actually, yesterday at a Toastmasters meeting I was giving feedback to someone and I applauded her for defining her terms at the beginning of the speech. I think that's really helpful and as a military family, we talk about resilience a lot, but I guess I don't have like a go-to definition. The thing that comes to mind is the ability to withstand adversity and to learn and grow from it. There's so many opportunities that we have to acknowledge that things aren't going well and to just continue to keep going. It doesn't mean it's always going to be easy or fun or positive or good or any of those things. It just means you care enough about getting through it that you keep showing up and doing your best, no matter what is happening.

Speaker 1:

Awesome, I love that. So you kind of were sharing how you tend to be like an external lens for your clients when they are going ups and downs. So how do you keep yourself in check when things aren't going as smooth?

Speaker 2:

That's a great question. I feel like with exercise anyway, it's ingrained enough in me I've been consistently exercising for over 20 years now and that I can't think of a time, I guess, when I was like very newly postpartum, but I can't think of a time in recent history that I haven't been moving my body in some way. That seems to be a core enough habit that it's pretty, pretty sturdy. I do. I think, like most people, nutrition is more of a challenge, which makes sense, because we have to eat throughout the day, every single day, and there's a lot of opportunities to you know kind of slack or backslide a little bit. I think the main thing is that I have just practiced being accountable to myself for a really long time. I think there's immense value in coaching. So to someone who's not me, I would say if you need help being accountable, hire someone to help you and to help you learn how to be that person for yourself. Help you and to help you learn how to be that person for yourself.

Speaker 2:

At this point for me, I think I have the self-awareness to know when I'm showing up to the best of my ability and showing up for myself and when I'm not. And physically, if I look in the mirror and I'm not looking as well-defined or as lean as I like to, that's a good indicator for me. Mentally, though, you know, I know at the end of the day, did I eat well? Did I follow through on my intentions? Did I get my priorities done? Did I show up for my clients? Well, I've just reflected enough times, I've put enough reps in that. That's just kind of part of my habit and I don't need to necessarily track it or have something major happen to just be like all right, we're kind of getting to the upper end of the margin that I'm comfortable with. So what am I going to do to bring myself back to a better place?

Speaker 1:

Yeah, yeah, I love that Because I've actually gotten a little bit further away from my reflection or journaling or my gratitude practice. I used to do it nonstop, every single day, like religion. Now it's fallen off a little bit, but I still have like my scorecard for a lot of my goals and commitments and that gives me something that I can visibly see to weigh in. But then also I've got a pretty solid group of peers, a group of guys of mine that we meet together every week as like a weekly check-in. But then also I have my mentors and coaches too. So I wanted to ask you do you have any mentors or coaches that have helped you through the process, starting in fitness to where you're at now, maybe where you're going? Can you share a little bit about that?

Speaker 2:

Yeah, it's interesting I hadn't really thought much about mentorship until recently. Again, I had to give a speech at Toastmasters about mentorship and it caused me to reflect on what mentorship has looked like in my life and in my career. Mentorship has looked like in my life and in my career and I feel like I had sort of a stereotypical kind of definition of it, thinking it needs to be this like kind of corporate, structured, stuffy type. You know, I asked someone to be my mentor and we meet weekly and we have these metrics. And my experience with mentorship has been much looser than that. It's people who are more of an informal mentor that, like maybe at the time I didn't realize were mentoring me, but in hindsight I realized the lessons they conveyed or the things that I learned.

Speaker 2:

So that started in, I guess, in high school my tennis coach was a mom of a classmate but also a personal trainer and business owner, and she was probably the only fit adult woman that I knew and she is who inspired me to start going to the gym after school and that's kind of what fostered my love for exercise and why I ended up becoming a trainer. So she was probably the first example of that. And then, as I got hired as a trainer, one of my the fitness manager who hired me became a good friend and a mentor in terms of growing a PT business just kind of early 20s life stuff. And then, more formally, as I've gotten older, I've seen the value in actually hiring coaches and now I do it all the time. I did it to grow my business in the first place. I did it when I wanted to write a book. I did it when I wanted to get into speaking it. Just now it makes so much logical sense to me of there are people who have done this before who can help you get there in a more straightforward way, and why not let them help you? And why not? You're talking about having you know a group of guys that you meet with and things like that. The more you surround yourself with people who are walking the walk, who are doing the things that you want to be doing, who are normalizing it and helping you see what's possible, the more likely you are to step into that role yourself. So now that's what I seek out is it's uncomfortable taking the first step of showing up at your first group meeting or emailing your new coach or things like that, but there's so much to be gained from it. So that's kind of professionally.

Speaker 2:

And then personally, I try to be intentional about who I spend the most of my time with. When you're middle-aged and raising kids and have a business, you don't have a ton of social time. So I think it's really important that when you are going to carve that time out, that it's on people for lack of a better term that feel worth it, that feel like they are adding value to my life. They're not just placeholders. I would rather not socialize than be with somebody where I feel like it's just surface level or it's maintaining the status quo. I like to find people who I think are doing cool things or who inspire me in some way, and that way I can sort of thrive off of my interactions with them.

Speaker 1:

Yeah, yeah, no, I love that too, because there's periods in my time where there's so many people who are just constantly taking, take, take, take, take, whether it's like, but there's not like physically or actually taking things for me, but they're still sucking a lot of energy, and I saw that a lot with my fitness business. A lot of people would move things around and then I would almost always not charge them for like a cancellation because I was still wanting them to kind of like be happy Meanwhile. Then I'm like working twice the amount of time for like half the amount of money and I was like you know what? I need to change some things around. I need to get around more plus ones, as one of my friends likes to call them, positive influences that are making myself better and everybody else around them better.

Speaker 1:

And you were kind of talking a little bit more about how, as you're kind of growing and evolving and growing as a coach and as a human, you've been re-looking at how mentorship is important and things like that. And as a human, you've been re-looking at how mentorship is important and things like that. I'm curious so where do you see yourself growing yourself? Your business Could be either do you see yourself growing, or goals, I guess, for the next year or upcoming years. What are you excited?

Speaker 2:

to grow into. Yeah, the main thing I'm working on now is speaking, developing workshops that I want to hold and getting paid to speak. I've been that's something. If you'd asked me, even probably two years ago, I would have said absolutely not. I'm introverted, that's just not my jam. And just as I've pursued more self-improvement and development, it became one of those things that it's like am I telling myself I don't want to because I'm scared to, and I'm trying to justify that, or do I really just not have an interest in it? And I realized that it was just insecurity, imposter syndrome, kind of all those things telling me that that wasn't a thing I could do. Nobody realized that I was like well, now I got to prove that wrong. So that's the main thing that I'm working on is kind of curating my keynote speech, getting really clear on there's so much that you can talk about with health, so really getting clear on like what kind of my angle is. And then you know kind of learning the back end of pitching and networking and booking engagements and things like that.

Speaker 2:

And then I my book came out last fall, so I'm learning a lot about ongoing sales. You have that kind of initial push when it first launches. Everybody you know buys one, and then you're like, oh wait, if I want people to continue buying it, I need to keep talking about it. So I'm excited to be learning different ways to do that. And I do have a second book that I would like to write, but I'm trying to kind of pump the brakes on that because I feel like now, having been through it, that's kind of the writing is the easy part and I'm confident that when I buckle down I can write the book. But I want to make sure that I'm in a position to market it. When I do so, I figure kind of learn the lessons on the first book and then when you feel like you kind of know how to replicate the process successfully then on the first book, and then, when you feel like you kind of know how to replicate the process successfully, then do the second one.

Speaker 1:

Yeah, I'm laughing because I know there's a couple individuals who are probably going to be listening to this episode and they're going to be like wait, writing is the easy part, so that's pretty funny.

Speaker 2:

Yeah, I wouldn't have thought that either. It's just in hindsight that I'm like oh, there's so much else to it. The writing again, because I hired a coach, I had a format to follow. But the actual well, yeah, easy, maybe simple is a better word. It certainly didn't feel easy in the moment, but in hindsight there's a formula to it. You do a rough draft and then you make it a little bit better, and then you get editor feedback and you make it better, and you get beta readers and you make it better and eventually it's a book. So I feel like now that that's a known formula that feels easier, whereas the marketing just feels like there's a ton of different things you could do and a lot of people are trying to convince you that their way, that is very costly, is the best way. So I feel less familiar with like that formula, which is why that feels harder.

Speaker 1:

Yeah, and it really reminds me of kind of like my journey, which I imagine you also kind of went through it, since we have a similar kind of pathway Went to school, grad school and everything all around exercise, science, certifications, personal training, which is great, awesome, I know what to do here and there Strength conditioning, coach. Then all of a sudden you're doing so well, you think you can just do it on your own, and then taking that leap, and then all of a sudden it's like wait, nobody taught me how to actually run a business. And then as I shifted and grew and evolved and I got into speaking, and then as I began to speak and got better at speaking, then I realized like oh, wow, there's a whole side to business of speaking, and then that was a whole another thing. So it's like a lot of learning going on, which I love, but it's crazy.

Speaker 2:

Yeah, it is. It's really interesting how it kind of evolves that you're like I just wanted to get paid to work out. I'm like how did I get here?

Speaker 1:

Yeah, yeah, so awesome. So can you share a little bit about the book that you were just talking about?

Speaker 2:

Yeah. So the book really feels like kind of the culmination of the last 20 years of my coaching is. I have now worked with hundreds of women, all of whom have such similar stories and struggles, and I really wanted to write it as a resource to help women see that they're not in this alone, there's nothing wrong with them. That tends to be kind of the conclusion is I'm the only person struggling, therefore there's something wrong with me, and it's like, first of all, you're not and, second of all, there isn't. So I wrote it, as you know, really as close to a coaching relationship as I could. It's intended to be almost like a companion guide of like read it and implement it.

Speaker 2:

There's a ton of journaling, prompts, activities, to actually not just be a book that you read and you're like, oh yeah, that makes sense, but that you actually implement. So it starts off with really kind of understanding how we got here, what are the variables in our lives that makes it hard to maintain a healthy weight or reach our health goals, and the what I call the three C's of success your consistency, your commitment, your confidence, how we foster those in our lives. And then breaks down the big rocks of exercise and nutrition that give you the most bang for your buck in terms of how to reach your goals, how to foster the kind of support system we've been talking about, surrounding yourself with mentors and peers and community, and you know really a big emphasis on implementing this stuff into your life. So kind of learn as you go, and it's the sort of thing that you probably want to go back to time and time again to brush up on or anytime you feel yourself kind of straying from the foundation you've built is just kind of revisit that, get yourself recalibrated.

Speaker 2:

It's written. The person I had in mind when I was writing it was my mom. She passed away when I was in my early 20s. She struggled with her weight. I saw her dieting and things like that and knew that she and women like her needed someone empathetic that is going to understand they're trying their best and that they need to feel understood and cared for and they need to be mirrored compassion so that they can practice giving that to themselves. And then they need to actually know realistic, practical ways to start making their health a priority, and that, I think, is what comes across in the book.

Speaker 1:

Oh yeah, it sounds like a great Everything included, kind of like exercise, all that stuff. That's really Sounds like a great tool, is what I'm trying to say, and how do people get it?

Speaker 2:

Thank you for asking. It's available. Amazon's probably the easiest to your health, esther Avant. You'll see it there. It's also available wherever you buy books, so if you're loyal to Barnes Noble, you can get it online there. Those are probably the main places, cool.

Speaker 1:

And then what about if people are interested in just touching base with you for coaching or follow along your journey as a speaker?

Speaker 2:

Yeah, the best kind of hub is my website, estheravantcom. It's got information about the book and some links to where you can buy it. It has links to my podcast, which, rob, you were on episode 297 about reflecting without beating yourself up, so definitely check that episode out. It's also got information about my speaking and coaching as well, so it's a good hub for any link you might be looking for.

Speaker 1:

Sweet, sweet. Well, this has been an awesome conversation. I really appreciate you taking the time out of your busy schedule and squaring up and sharing a little bit about your story and your insights and some of the things you've got going on too. So thank you, I really appreciate it. I know a lot of people are going to get some good value out of this episode. I let you go. I'd love to ask you boil it all down. You talked about a couple of things You're looking at. The youngest version of yourself wants to do all these different things wants to write a book, be a speaker, successful business. What would be your number one piece of advice for them?

Speaker 2:

Number one believe that you can do all of those things. Number two you cannot do them all at once. So prioritize and really give your focus to one thing at a time. I know just as an example when I started my business, I was spreading myself so thin with, like well, this person said you need to be blogging twice a week because SEO is like the thing, so I'm doing that. And then this person says you need to be doing Facebook Live, so I'm doing that. And this person says it's all about your email list, so I'm making this freebie. And I was just doing all of these things and not terribly. But when you're doing that many things, you can't do any of them to the best of your ability. So believe that you can accomplish whatever goals that you have and also tackle them one at a time, instead of trying to do everything simultaneously and not making any meaningful headway on any of them.

Speaker 1:

Boom. Wow, I love that, and I wish you had told me that when I first started out. That would have been super helpful. Well again, thank you. Thank you for sharing that as well. I love it and I really appreciate you taking the time today.

Speaker 2:

Thank you so much for having me. This was a great conversation.

Speaker 1:

All right, We'll have to have you on again soon in the future. Thank you, Love it All right. All right, guys. That's all for today. Hope you guys have a good rest of your week. Peace, peace, peace peace.