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Surviving the Side Hustle
Welcome to "Surviving the Side Hustle," the ultimate podcast for balancing the demands of entrepreneurship with maintaining mental, physical, and emotional well-being.
Hosted by Coach Rob Tracz, an expert in helping driven professionals achieve 'personal development for professional success,' this show is more than just storytelling—it's a masterclass in thriving amidst the entrepreneurial grind. Each episode features candid conversations with leaders who are rewriting the rules of entrepreneurship, sharing their unique stories, the creative solutions they're offering, and the everyday challenges they’re overcoming.
Whether you’re a side hustler looking for your big break or an established entrepreneur seeking fresh perspectives, "Surviving the Side Hustle" provides valuable insights that resonate with the movers, the shakers, and everyone in between.
Feeling burnt out and sidelining your own health? This podcast empowers you to overcome stagnation, build resilience, and optimize your life and business. We dive deep into your goals, identify obstacles, and share strategies to boost your energy, improve your strength, and keep the entrepreneurial grind enjoyable.
Join us for inspiring stories, expert insights, and practical advice to help you look good, feel good, and do great things at every stage of your entrepreneurial journey. Let’s not just survive the side hustle—let's master it.
Surviving the Side Hustle
From Side Hustle to Sustainable Business: Navigating Financial Freedom
Craig from Dacy Financial Coaching reveals his remarkable journey from burned-out fourth-grade teacher to thriving financial coach helping small business owners master cash flow management. What started as a side hustle born from personal passion became his full-time pursuit in 2017 - despite having a newborn at home and giving his wife a PowerPoint presentation to ease her concerns.
The conversation dives deep into the Profit First methodology that transformed both Craig's business and those of his clients. Rather than treating profit as an afterthought at the bottom of financial statements, this approach prioritizes setting profit aside first through a practical system of dedicated bank accounts. "If you look at your P&L, you might see $20,000 in profit, but then look at your bank account and there's nothing there," Craig explains. This disconnect between financial reports and actual cash availability is what his coaching resolves.
We explore the emotional realities of entrepreneurship that aren't discussed enough - the impostor syndrome, the fear when first going full-time, and the cycles of financial ups and downs that even financial coaches experience. Craig's vulnerability about recent profit struggles and how he initially hid them reveals the human side of business ownership. His advice on creating a "cash runway" before leaving your job, knowing when to hire team members, and giving yourself grace during difficult periods offers practical wisdom for entrepreneurs at any stage.
Throughout the episode, Craig's emphasis on continuous learning shines through. Despite being a coach himself, he works with three different coaches and believes that if he's not investing in his own growth, he's undermining the very service he provides. For listeners contemplating the leap from side hustle to full-time business, this conversation provides both the inspiration and practical financial guidance to make that transition successfully.
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What's going on everybody? Welcome back to another episode of Surviving the Side Hustle. Today on the show we've got my buddy, craig Craig dude, how are you doing?
Speaker 2:Rob, doing great man, Doing great Good talking to you again.
Speaker 1:Yeah, man. So I'm excited to have you on and kind of chat and get a little bit about your story and hearing some more about you. So let's kind of dive right in. Would you mind sharing a little bit about your story and hearing some more about you? So let's kind of dive right in. Would you mind sharing a little bit about yourself, who you are, the problem you've kind of solved thing.
Speaker 2:Yeah, absolutely so. My name is Craig and I've owned Daisy Financial Coaching. We help small business owners learn how to manage their cash, manage their cash flow, and we also help individuals really get in touch and feel more confident with their money, whether it's budgeting, getting out of debt, just creating a game plan for their finances. We've just learned that money is tied into so many different parts of our lives and when we feel more in control of that, it can just have this ripple effect into a lot of different areas.
Speaker 1:Yeah, yeah, I mean finances are pretty important. You can't really do much without money, especially nowadays, so definitely, definitely important. So how did you get into the financial world, let alone just launching your own business and such?
Speaker 2:back in middle school, elementary school, I would go buy laptops from old school districts as they were turning them and I'd throw the newest Windows processor on it and then toss them on eBay and make a profit. So that's kind of how I got my leg into just running a business. But I found myself in education out of all things. So I don't even have an accounting background. I was a fourth grade teacher for a lot of years and I just kind of felt I was stuck. I didn't really have a lot to look forward to. I was counting down days till Friday, till the next vacation, till the next break, and realized I was just kind of counting my life away.
Speaker 2:And in our own personal finance journey, I realized I had a passion for that and I wanted to pepper in some more of that entrepreneurial stuff. You know I'm a musician, so I was doing those side hustles, but I was like you know, I think I could start a business of my own. And what if that was like? My full time thing was not teaching fourth graders but teaching adults how to manage their money and feel more in control. And so in 2017, I 2016, I launched 2017, I went fulltime and we've just been growing ever since.
Speaker 1:Awesome. Yeah, I can totally relate with that, because that's right around the same time. When I kicked off my coaching business, I started in the world of just online fitness coaching and things, and then, as I continued to grow and evolve in my coaching as a human, so too did my coaching. 2016, 2017, range around that time. Uh, so talk to me and walk me through a little bit what that was like. Was it scary when you first were thinking about diving in full time, or were you like, yeah, this is it exactly.
Speaker 2:Let me go 100 miles it was terrifying and you know, looking back, uh, I still find it crazy that that was me that did it. Literally, I got back. We had my son, my second child. He was born. And when I got back from paternity leave was when I put in my notice with the school that I was quitting. So luckily, in the world of education, I had some runway through the summer where I was still getting a salary and I was able to try and get the gears running. But it took a lot of saving, a lot of faith from my wife and me, and I did give her a PowerPoint presentation of my game plan of you know how am I going to make this thing work? But it was terrifying it really was that everything landed on my shoulders, that I had to go out, kill it and drag it home. It was no longer this consistent paycheck that I can count on.
Speaker 1:Yeah, so talk to me about that in the beginning there, because it is a little, it can be scary and daunting when you're first like all, right now I can I only get to eat what I kill, kind of thing. So how did you kind of jump in? Did you start with, like, friends and family, or did you run like talk to me about how you began.
Speaker 2:Yeah, it started with friends and family. So just telling everybody and just this, a lot of imposter syndrome to which you're trying to push through, because once, especially once you go full time, it's you don't really have a choice. But that's where I started. I went through different organizations so for a while there I was connected with the Ramsey organization where they would send me leads. So I had some different connections where, luckily, leads were coming in that it was just up to me to convert. But again, there's a lot of that. I was a fourth grade teacher. Who am I to be telling you what you should be doing with your finances? And so that was one of the biggest things to overcome in the beginning. Not to mention, what should I be doing with my time? When I stopped teaching, I had all this free time and it's like, okay, should I be blogging? Should I be making videos? Should I be cold calling, cold emailing? What should I be doing right now to get clients? And just kind of blindly walking through it?
Speaker 1:Yeah. So I love kind of getting the inside scoop on other entrepreneurs and what their day-to-day is kind of like. So that's an easy way for me to just ask, like what does your day-to-day look like now?
Speaker 2:Yeah, so luckily I've gotten to a place where I have a small team of coaches. So I have a handful of clients that I still coach myself. But my day gets to focus on the business. So I wake up and get the kids off to school and then I'll go to the gym myself and be back in the office hopefully by nine.
Speaker 2:To really start with, I try and pepper in marketing a lot, doing content creation daily if I can, focusing a lot heavily on that. But I've also just learned in my new world with a team that even though I'm not coaching clients now, my job is to coach my employees and coach them and help them grow the business. So I'm learning, because I've only had a team for a couple of years. I'm still learning what my new role is and what my new day is. But for me, just as somebody who struggles with attention and struggles with these things, I have to try the best I can to have some kind of rigid, some kind of schedule, some kind of structure in my days. Otherwise I'll just find myself watching a movie on my other computer screen while nothing gets done.
Speaker 1:Yeah, yeah. Well, sometimes those days are actually are needed. You need some some days a little down to just kind of chill and relax for yourself.
Speaker 2:I agree, and I've had to. I've learned I have to almost plan for them, and so, you know, fridays I don't take meetings anymore, so that I have the freedom to work if I feel like it, or if not, then I'm just going to take the day and again watch a movie, maybe go do run errands or take time for myself. The days that I feel terrible about is when I find myself avoiding work. I find myself avoiding these maybe stressful things in the business, and that's where I might just zone out and go. You know, I should be doing something right now. And here I am, I just wasted some time. But it doesn't feel like a waste of time if I'm like okay, fridays that's my day, thursday afternoons that's my day, whatever it is.
Speaker 1:Yeah, yeah, it's good to have those boundaries too, though. So you said that you've got some coaches now under you with your team. What are some levels or stages or goals you're looking to get to? Are you looking to grow your team even further, or are you just purely metric-based? What are some things to look forward to, I guess I should say for, from you and the financial group there for the year of 2025. I forgot what year we were in.
Speaker 2:Brand new year. Yeah, you know we are. We're trying to grow I wouldn't say to grow the team too much, because we now have people in place who have capacity for clients and so really looking at filling their caseload the best we can, we do want to add new services. This year. That's a primary focus, one of them potentially being bookkeeping. So if we do add that, that will be another team member we need to bring on to manage our clients' books, courses or different group programs. So we're looking at ways to serve people at different capacities. Right now we have a one-on-one, which is an investment, and so we're going. How can we reach and serve people who maybe don't have the cash flow available to invest in a one-on-one arrangement but still need some help in some capacity and playing around with how can we add that into our suite of offerings?
Speaker 1:Now can you walk me through what it's like working with you as a client?
Speaker 2:Yeah. So when we work with a client, we focus in, maybe specifically on the business owners. We help take a look at what their current picture is. So we like to get a snapshot of where do you stand. And that means looking at their numbers and turning it into English in a nutshell, so saying, okay, here's how much you've been spending on operating expenses, here's how much, what percentage you've been taking home, what percentage do we think you should be taking home for yourself? How much do we think you should be setting aside for profit? Getting that clear snapshot.
Speaker 2:And then we got them through setting up a system in their business. We are huge believers that money is all about behavior, and so we teach a system called profit first. There's a book out there that we are partnered with them on and we got our clients to that, which, in a nutshell, with them, it's using bank accounts to manage your finances. So our clients literally have an account nicknamed Profit, one nicknamed Owner's Pay taxes, operating expenses. So at any given moment they can pull up their phone, look at their bank account and get a real sense of where they stand in each of those areas.
Speaker 1:That's awesome, cool. And what's the what's like, the lifetime with clients If people sign in on with you, or is it some people just coming to you to kind of get some advice, to kind of clean things up, or are you providing value as businesses are growing too? I know that you were just mentioning about the bookkeeping service, so I'm just kind of interested on that.
Speaker 2:Yeah, so we have a six-month coaching engagement. So we work with people for a minimum of six months. Now we view ourselves as partners with these business owners and a lot of them look at us as lifetime engagements. As in they go, we want, in some capacity, to be working with you because our business is always evolving. Issues maybe, or struggles or problems we're having here when we're a $100,000 business are going to be different when we're a $500,000 business, more a million dollar business, and so having strategic partners who can look at that growth and help you make decisions, while always filtering it through this lens of profitability and making sure that they're staying financially healthy. So most of our clients stick around for at least a couple of years. And but again, we we require at least six months because we want to make sure that if they decide they want to run it with it on their own, that we got them equipped and ready to do that Nice.
Speaker 1:Yeah, I love that transparency and such, so I got to ask you so, 2025, kicking off here what are some best practices that you recommend? Entrepreneurs, side hustlers let's put it in the perspective of someone who's got a typical nine to five but they've launched a new business and they're trying to move their side business or side hustle into their main thing. What do you think are some good strategies for them to kick the year off?
Speaker 2:Yeah, absolutely, and that's exactly what I did, as I was talking about when I was teaching and doing this on the side and making that transition. And so, number one, I say create a cash runway and that is a savings account where you're putting money aside to give you that time. When you go from 15 hours a week working on your business to 40 hours a week, there's gonna be a little bit of growing pains when that main income source is gone. And so having some cash set aside to give yourself six months or so to get those wheels turning and start to get an ROI on your 40 hours that you're putting in, or however many hours you're putting in once it's full time. So cash runway was huge for us.
Speaker 2:It took a lot of pressure off of me, a broke salesperson. People can tell when you're trying to sell them a service. They can tell that you're struggling and it makes it even that much harder to sell it. So having some financial peace of mind is is huge. Beyond that, it's having a money system and going into that new business with that system, like we were talking about. We always say start by opening a checking account and nickname it profit and put some money aside Every time you make a sale. Put one to 5% of it into that account and just set it aside so that every quarter you can pay yourself a bonus or you could use it to build up again that cash savings. You could use it to get rid of debt. Whatever you're trying to do, but prioritizing profit, taking it from the bottom line and moving it to the top, has been a game changer for a lot of our clients.
Speaker 1:Do you see a lot of people do it the opposite way?
Speaker 2:So a standard accounting is the opposite way. So I mean, if you look at your P&L, profit's going to be at the very bottom, and so we typically people go at the end of the year to their accounts, are looking at their P&L and they're going okay, great, you know, I got $20,000 in profit this year, that's awesome. And then they look at their bank account and there's not $20,000 sitting in it. And so that's why we say, if you prioritize it, what we say, what we prioritize first happens After a health scare. You say I'm going to put my health first, not last. That's what we do. And so when we prioritize it, we make sure it's set aside cash in a bank that is there for you to use and for you to take out again as a distribution. And if you can run, we always say 1%. Even if you start at 1%, if your business can run on $10,000 a month, it can run on $9,900, whatever it is. So if you can't, then there's probably bigger issues there um, so what would you say?
Speaker 1:is some of the major uh no-nos or like bad, like bad financial health, that people are doing with their businesses? When they start off, like what? What should people be avoiding?
Speaker 2:so one of the biggest um when people start off and as we talk about transitioning side hustle to full-time, is mixing personal and business finances. That can become a real tangled mess. So if people don't already make sure you have business accounts that are separate from your personal account, do your best to not be paying personal expenses out of the business or vice versa, and really try and make that separation as clear as you possibly can. Try and make that separation as clear as you possibly can. Secondly, I always say not taking care of yourself as the business owner or prolonging those things. I know there's seasons of growth where you have to maybe sacrifice your paycheck a little bit, but getting into the habit of paying yourself something and then slowly building on that is huge versus I'm not going to take anything out yet because we're in a season of growth and then four years down the road, you're looking down and go man, I'm still can't take anything out. And so, yeah, just getting into the practice of taking care of yourself as the business owner, I love that.
Speaker 1:So I got a question When's a good time for people to scale? When is it like an appropriate time to bring on another team member?
Speaker 2:Yeah, that's a great, great question and I think there's probably a lot of factors I can speak to.
Speaker 2:For me, when I realized it was past time was when my calendar was just so full I was finding myself burnt out, depending on the industry.
Speaker 2:You know, if you have a waiting list or if you find yourself booked out for a while, if we're speaking, maybe, client or coaching people specifically, that might be a sign that it's time to hire. Typically, I say, a virtual assistant is gonna be one of your best places to start anyway, because you can usually get them for fairly inexpensively and they can take a lot of the little things off your plate so you can focus on more. And then, if you're at a place where you're maybe like I was, where I hired coaches to help serve clients, it's literally just because I couldn't create space in my calendar and I would wake up every day and look I got five, six meetings today and I was dreading the days and I didn't have time to do the business growth stuff. I was like my time needs to be used more for lead generation and marketing and vision casting and have some people come in to actually do the delivery of services.
Speaker 1:Hmm, that's. That's that's important to know, and I definitely can see there's a lot of variables at play and, plus, everybody's going to be totally different with their systems and their their own things. Um, what are some higher level like system tips or tricks that you that you use yourself or maybe you try to get some of your clients to? Is there any any kind of advanced level stuff that you can kind of like hear about?
Speaker 2:yeah. So for me it's, uh, really just knowing your numbers across the board, and so different exercises we love to do with clients is like employee profitability analysis. So our larger clients you know, for example, we work a lot with therapy practices. That's one of our niches. We have a lot of therapy group practices and so sitting down and saying, okay, how profitable is each of your therapists Is based on what are they charging, what are they generating, how much are you paying them? Doing the same thing for different offerings I just did that myself in my business, looking at the different things we offer, and we had to have a meeting about our personal finance section because it wasn't as profitable.
Speaker 2:Our profit coaching side was almost dragging it along. It was like, okay, what needs to change for this to become a better piece of our business? So, really getting into the habit, I would say quarterly, just what we would call these just a little financial checklist, going through your expenses once a quarter and seeing what is there any excess, any fluff that we need to cut. Doing all those ROI metrics, looking at your marketing, what's working, what's not, and so having some kind of CFO dashboard is what I would say just a little checklist different exercises that you're going in every three to six months and making sure that your business is as clean as possible and as profitable as possible.
Speaker 1:Oh, nice, nice, nice. And you said you were considering bringing in like a bookkeeping service what could potentially be additional services you might bring in down the road, or is that something? You've got to wait and listen.
Speaker 2:I think that's probably the best answers. I got to wait and listen. There's so many things that I've wanted to do. Bookkeeping has been in the back of my mind for a couple of years because it just seems to fit in so nicely with what we do. I've wanted to do membership sites. I launched a membership site when I think it was in 2017 or 2018. So pretty new to business and we grew it to a decent amount of people. But I just I did it too soon. I was. I was at a place where I needed more high ticket clients and I could not. I didn't have the time to wait out till this thing would grow enough to support. So I would love to return to that some kind of membership program or a small ticket with a big group of people. But I'm kind of again listening for that right time to to know when is it appropriate to add that, maybe payroll services? So there's a few different things. Maybe bookkeeping will be the bridge that shows us what some other opportunities might be Nice nice.
Speaker 1:So, revisiting back to the beginning of our conversation, you had said that you were working with a organization that were kind of help funneling some leads to you. Was that kind of like an organization that kind of helps you get the ball rolling? Is it kind of like a mentorship kind of thing? Or, or, who did you really learn your magic from? Did you have any? Did you have a coach yourself?
Speaker 2:I've always had different coaches. So yes to both. When I first started, I went through a training program and they had a basically it was a membership where you paid and you got some, some consulting and some community, but you also got leads, which was really big for me. The first thing I did when I started the business was hired a business coach to guide me through that transition from part-time to full-time. I've had marketing coach working with me. Right now, I think, I have three different coaches.
Speaker 2:So we're big believers, we are coaches. So I always say we're big believers. I mean, we are coaches. So I always say, if we're not working with coaches ourselves, then what are we selling here? If we don't believe in our own product, then uh, what are we doing? And so I've always surrounded myself with that and I'm always learning, uh, always looking for that next level. I just in the fall, signed up for a new coaching program for design. For people who are like me, who maybe figured it out when I was solo, but I'm no clue what I'm doing, it feels like as far as managing a team and and scaling this thing to that next level, and so I found that to be the biggest, the biggest thing I could do for myself or my business is work with somebody who can speak into it, who has been there, done that and it kind of helped me through that decision making.
Speaker 1:Yeah, yeah, I really love that you you had mentioned that, because I'm a strong believer in that as well. I've got different coaches for different things and it really helps just keep me aligned, accountable and moving forward on the action items that I need to be executing on. But I also do know that it can be difficult to find good coaches and mentors, so I have gone through a couple of different coaching programs and things in the past that just weren't worth the money and it was a hard lesson to learn. So how do you because you just signed up for the new coaching program how do you know that it's a good fit for you?
Speaker 2:Yeah, and you're right, I've been burned before too. I guess the only positive takeaway of getting burned is you kind of get a feel for why your potential clients might be weary of signing up with you and you get a feel for, hey, I've been there. I totally get in the sense of we had done. They have different things they do Like last year they did a client creator challenge that we had invested in. That was a lower ticket. I put one of my team members through it. They have an online course program that we've tried out, or a different lower ticket monthly program. So we've tested out their stuff and they all were really good.
Speaker 2:And so when it came time for this program which was the most expensive, the most I've ever invested in coaching before I felt really confident that they could deliver, because I'd seen them over deliver on everything else they do and so so to answer that question, dipping my toe in the water a little bit, as if they if you can, I know not every coach has that us case in point. We don't have a lot of different things to dip your toe in with, but just engaging is, even if it's just getting on email lists or attending their webinars or engaging their free stuff. How much do they over deliver? How valuable is there is what they're giving you in that capacity, and I would imagine then whatever their paid stuff is is going to be tenfold better.
Speaker 1:Yeah, yeah, that's kind of how I felt too. Um, my, the mentors that I have, that I'm being into and and really appreciate and respect um, that's how they started was either with a book or a podcast, consumed a lot of their free content. Then I started going to smaller workshops and just getting closer, building that personal relationship with them, until the point where then I was like, all right, well, hey, I need to dive full time into this, because whatever you're saying is exactly what I need to be doing.
Speaker 2:So exactly, yeah, just get to know them, get affiliated with them in some capacity, whether in person or not. Take your time. I think is huge, and if you're in a time crunch you know I don't do this, but I've seen a lot of people who have success with it, which is just asking for referrals. Talking to their past clients, I know they're only going to give you the best ones, but I guess at least if you can get a feel for how they had a good, positive experience, that's at least something.
Speaker 1:Yeah, yeah, well, so tell me. So a lot of individuals I've been talking to recently are kind of going through either changes with their business or whatever might be going on with different products and things and such yeah. Sometimes people are struggling to kind of motivate themselves or to continue to show up with the same excitement and drive as when they first kick things off in the business. How do you keep yourself so motivated and continuing to show up like throughout the week and day after day, kind of thing?
Speaker 2:Yeah, I think I give myself grace is a big one, you know. I think I give myself grace is a big one, you know, because I think there was a time or a huge phase early on where I've felt this pressure to constantly be on, and that meant checking my email before bed If I happen to wake up at 2 am opening my phone and checking my email so I can respond to leads really quickly and it was this huge pressure to always be showing up and I knew I was leading to burnout. So I've come to a place where grace in the sense of, as we were talking about earlier that it's okay if I'm not feeling it today and I don't have things that must be done today, maybe I just give myself a pass, maybe I give myself a little window into just taking a breather. I used to dream when I was teaching. I used literally the littlest lowest bar dream was that I could drive around on a Tuesday at 1030 in the morning and go to Target and run errands.
Speaker 2:You know, I didn't have that luxury when I was teaching, and so just embracing those little things that I can still do, and maybe going out and working at a coffee shop and getting out and doing trying different things, that's how I do it. And then also I was so complacent in education Again, just no control over my income. I get paid what I get paid, no matter what I do. So even on those times where I'm not feeling it or maybe money is tight or business is down or sales are down, I can at least sit down and go. This is what I was wanting. I was wanting some kind of life in myself and some kind of drive, and that means that there's going to be really high highs with the money and there's going to be lows. And that's what I signed up for and that's what I was looking for, because the alternative was I'm just complacent and I'm just a passenger in my life.
Speaker 1:Yeah, yeah. One of the first things I try to do, working with individuals who are kicking off with the coaching program with me, is building some of that resilience and strength so that they can stay a little more level-headed during those lows, but then also during those highs too, because there are going to be times when a significant amount of money is coming in and you're feeling really good, but you don't want to go out blowing it all or overspending right off the bat. So it is really important to make sure you're staying level-headed. And, yeah, I love that too, like the dream of going to Target during the day. Like I hate grocery shopping at like normal grocery shopping hours. I can't do that. It's way too packed and I like to go when there's like nobody in the store.
Speaker 2:Yeah, exactly, the gym is the same too. I go at the weird hours because I can and I can avoid the rushes. But you know, but this last, even Q4, as I look to recently, because I think that's something we forget is that business doesn't always, it doesn't just do this straight line up. Always You're going to have that rollercoaster effect. And we were going through a time where profit was down and cash was really tight and I felt almost like I had to internalize it, because here I am, a profit coach who's struggling with profit right now, and I'm teaching other people how to do it, and yet I feel like this imposter. And I just learned I went through a couple months where I just I didn't tell anybody and I was pretend, trying to pretend like everything was great.
Speaker 2:And the more people I connected with, I finally, with my therapist, started talking about it, and my wife and then my coaches and just other business owners when, and my wife and then my coaches and just other business owners when they ask how's business going, and so they're like, hey, it's great, it's fine, just, you know what?
Speaker 2:Actually, right now it's real, we're struggling, but here's what we're doing and here's what I'm trying to do so, not trying to pretend like everything's great, because I think that's the problem Business is not always going to be great, it's not always going to be growing. And I also think, even though I feel like an imposter there, I'm also going. You know what this kind of what we were talking about earlier this is lends me to. I understand the client's experience Like I'm not. I'm learning because we're teaching it, like I'm. The reason we teach this is because it's always been a struggle and it's something that I have to be really cognizant of and be working on constantly. Just like if I hire a therapist if I have depression, hiring a therapist with depression is a huge bonus because they understand what we're going through.
Speaker 1:Yeah, that reminds me I was just having a conversation with my mentor and he was telling me that he was checking in with somebody. He's like, oh, hey, man, how's business? And he's like, oh, business is great, man, I'm thriving. And my mentor is like thriving Huh, really, really, like nobody's thriving, thriving Like there are good times and there are bad times, but nobody's ever just thriving 24, seven nonstop. It doesn't work that way. It doesn't just go straight up on a incline, but success. So that's pretty funny. Well, okay. So, craig, you told me at the beginning of the episode here that you're kind of in a position now where you've got your coaches and you're trying to build up your coaches' books of clients. So I guess that means you are taking on new clients, correct? We?
Speaker 2:are yes, so we spent the last year, as I was talking about profitability being down. Our revenue is up. We spent the last year putting employees and people in place so that we have the capacity. This time in the summer we were on a waiting list, especially for our personal finance clients. So now we're at a place where we have capacity and we're ready to take on people and bring them in.
Speaker 1:Cool. So if someone's listening right now and they need a little bit of advice or some coaching on their finances and stuff, how do they get in touch with you and chat with you or your team?
Speaker 2:You bet. So daisycoachingcom is our website. You can go there and it'll direct you either to profit coaching or personal finance coaching. We have a lot of freebies on there. So if you're a business owner, we got a free quiz you can take that'll help you figure out the financial health of your business. Right now We've got some roadmaps, a lot of different things that you can steal away for completely free. Or if you're looking for that more one-on-one support, you can hop onto our calendars there as well. Cool.
Speaker 1:Cool, awesome. There you go, guys. Make sure you check those out. What about socials? You're on social media, right?
Speaker 2:We are. We're mostly on Instagram, so Daisy Coaching on Instagram Facebook and we got a Facebook group out there as well. So if you find us out on those socials, we'd love to connect with you.
Speaker 1:Awesome, and that's Daisy financial coaching right.
Speaker 2:It is. Yes, I'm sorry. Yeah, that's, that's the handle. You're right, daisy. Financial coaching yeah.
Speaker 1:Just double check, you're on top of it, rob, thank you.
Speaker 1:Make sure, yeah, check them out, follow, check out the content, give them the follow, send them a message. Make sure you fill them in on how this episode has gone and tell them. I said hi and Craig. I just want to take a second and appreciate you for taking the time. I know schedules are busy. It's the new year, things are getting kind of wild with different things and projects and everything. So I really appreciate you hopping on and chatting a little bit about your story and some things you've been going through and some exciting things to look forward to and all the tips and tricks. I think you over-delivered on the value for this episode. I appreciate it so much.
Speaker 2:Awesome. Thanks, rob. It was a lot of fun Well before I let you go, though.
Speaker 1:I got to ask you though your number one piece of advice. I know you were sharing a whole lot of tips and tricks before, but if you were to just throw it all down and point out the number one piece, what would that be?
Speaker 2:I sum it up to when it comes to your finances, be proactive versus reactive, have a plan, get organized, and as long as you're doing that, you'll be great.
Speaker 1:Oh, dude, I love that. I feel like I'm always telling everybody to make sure they're taking a proactive instead of a reactive approach, so I'm so glad that you shared that. Thank you, thank you, thank you. You got it All right, man. We will have to catch up with you again soon, and that's all we got today, guys. Peace, peace, peace, peace.