Surviving the Side Hustle

The Anatomy of Achievement: Jack's Journey in Shaping Bodies and Business Ventures

Coach Rob Season 1 Episode 35

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As golden rays dance on the horizon, my old friend and fitness virtuoso Jack joins me for an unforgettable journey through the realms of resilience and wellness. Our chat takes off with a vibrant throwback to our roots at a speaker school in Georgia, spinning the tale of a bond built on mutual respect and iron wills. Jack, a maestro at sculpting lives, opens up about his all-encompassing approach to coaching, aimed at making clients tougher, healthier, and ready to face life head-on.

Wading through the intricacies of self-awareness and the mastery of goal setting, Jack and I pinpoint the essence of balance in life's symphony. We share the keys to syncing daily habits with long-term dreams, with a nod to the delicate art of adaptability. Our conversation meanders through the parallels of parenting and coaching, unearthing the profound impact that nurturing potential has on shaping the leaders of tomorrow. 

Embrace the thrill as we plot the course for an entrepreneurial odyssey, where Jack's vision for a 'jacked and lean universe' beckons. Together we dissect the strategies that keep the pulse of human connection beating strong amidst the crescendo of business growth. As the discussion ebbs towards the horizon, we cast a light on the steadfast dedication required to turn a side hustle into a main stage triumph, rounding off an exchange brimming with wisdom, warmth, and a zest for life's next grand chapter.

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Speaker 1:

My buddy Jack on today. Dude, we were chatting a little bit before this. You've got a cruise coming up. You've got a lot of other things we're going to kind of dive into. But before we start, how are you, just you yourself, how are you doing man?

Speaker 2:

I'm doing great man. It's been a while since we've chatted, so I'm looking forward to this.

Speaker 1:

Yeah, as a quick little background, I met Jack down at where were we? Georgia for a speaker school through Art of Coaching. So shout out to Brett and we pretty much instantly connected. I first saw him and his wife in the elevator and then walking into the event itself. It was like oh great. And then we became good friends there. Good workout, it was a good time.

Speaker 2:

That was a killer workout. That was a sweet pump man, that was a good one.

Speaker 1:

Crushed me on that too.

Speaker 2:

Yeah, it was funny because in that elevator I'm like there's no way this guy's actually going to go to the same event we're going to, which was pretty cool, yeah, yeah. So, dude, give a little background about yourself, so like who you are and who you help, kind of thing. Yeah, so I'm a, I'm a coach. I'm a Jack of all trades when it comes to coach. Uh, I work with basically men and women ages 25 through 50, 55. We're looking to become more well-rounded, robust, bad-ass humans or, as we like to say, harder to kill. So us, you know, someone wants to become jacked and lean. They ultimately also want to become harder to kill, and I help people achieve that highest version of themselves. So I'm a coach that looks at your training plan, nutrition plan, supplement plan. We go through lab work, we do mindset work. We really bring it all together under one umbrella to help you become the highest version of yourself.

Speaker 1:

Love that full holistic approach to it. Can I go into a little bit about what Jacked and Lean is?

Speaker 2:

um, can I go into a little bit about what jacked and lean is? Yeah, so like. So jacked and lean is is less about a physique, it's more about a way of being, it's a lifestyle. So when you live jacked and lean, you are harder to kill, you make more money, you have better relationships, right. Everything in your life elevates because you have better energy. We talk about a lot about becoming the energy you want to put back in and receive from the universe. So we optimize your training and your nutrition and everything else to help make sure that you can keep taking steps forward in every aspect of your life, because if you are Jacked and Lean, you are a well-rounded, badass human. So I said, jacked and Lean is more of a way of being than anything else.

Speaker 2:

Yeah, I love that my wife named Eileen. When, when we figured that out, we thought that was pretty cool. We got to make something about this.

Speaker 1:

Yeah, my mind was blown when I found that out. I was like that's so cool, that's awesome. Yeah, I got two friends and they just recently got married and their names are Adam and Eve, so I thought that was pretty funny too. They don't have anything cool business together or anything, but Very serendipitous, that's awesome. Yeah.

Speaker 2:

They can start like a Bible school or something that would work yeah yeah, so share a little bit about the coaching process.

Speaker 1:

Like, have you always been a coach, because I know you coach online Do you still coach people in person, and can you share a little bit about that?

Speaker 2:

Yeah, so we work primarily online now, but we do offer hybrid services. I've done over 20,000 personal training sessions in my career, worked all the way from just doing exclusively personal training all the way until I mentor coaches, now do online coaching for clients. We're going to be really delving into more like resource creation and education stuff here long form content and along with our website that we'll be launching. So I've been a coach in some form in a lot of ways for a long time now. So when we're coaching people again like we're really deep, diving every aspect of your day and of your being, and as I've evolved as a human, it's let me relay that back into my clients.

Speaker 2:

You know, as I've gained perspective in life and I've had a couple of young kids and I've started businesses, my coaching has evolved. So one of the things we love doing, as in our coaching process, is taking someone who initially has one goal and they finish with this goal over here. So you know, if you were someone who's a marathon runner, you might end up being a bodybuilder and there's no end point you have to achieve, as long as it's some vision you hold for yourself. So you know, as I've evolved as a human. Eileen's evolved as a human. We've rolled that into our coaching.

Speaker 1:

Nice yeah. And so what got you into personal training in the first place?

Speaker 2:

So I was going to play baseball in college that was my goal and I got hurt and I was going to college to become a lawyer. Uh, my wife says I have good argumentative skills, uh. But so I was going to become a lawyer and I was actually almost graduated, uh, with, you know, like a political science, economics degree, and I flipped because I got hurt so I wasn't able to play and I was like I got to do something fitness related. You know I was. I was a really scrawny, skinny guys like 135 pounds. I graduated high school. So I was scrawny and I want to do something fitness. And I was like, hey, maybe lifting weights will be my thing.

Speaker 2:

And I went to the gym and my cousin he was into lifting weights at the time and he put one 35 on the bar and I was like, hey, I'm an athlete, I can bench this. And I dropped it on my chest. He looks down at me and he goes you're a little word I'm not going to say and he walks away and, after what felt like forever, got the bar up off of me and I sat up and I was like I'm never going to be called this in the gym ever again. And that was right around the time I got hurt. So it was all in on the gym.

Speaker 2:

And then, as I started to learn more and, as I say, I coach like an onion, so I keep peeling back layers of my coaching as I kept learning more about myself and coaching myself, I was like, hey, I should do this for other people. I enjoy it. So I flipped my majors, despite what my parents thought was best. We basically just helped you pay for a full degree in this and you're going to go 180 the other direction. My dad thought I was gonna, you know, become a caveman, just lift weights all day, but little did he know that it's something he actually finds really passionate. He has a lot of passion in now too.

Speaker 1:

So yeah, it was it was kind of a good beard for the caveman, though how long has the beard been going for?

Speaker 2:

dude, I haven't shaved a beard fully down to like nothing in probably 15 years. Now it feels like I uh. The last time I was 18, I think, I shaved because I was in rotc. They made me shave and I I got it to like a stubble. That's the lowest it's been. My wife says you cannot shave or you know we're done done.

Speaker 1:

I love the ultimatum it's just.

Speaker 2:

It's just transition from from head to to facial hair over time, bald now.

Speaker 1:

So kind of reflecting back on the school, do you have any kinds of regrets about not finishing through with law school or do you feel like you've really found your true calling with coaching?

Speaker 2:

It's interesting because I work with a lot of, like I said, 25-ish year olds, but I've also worked with a lot of people in the 18, 19 realm, especially as they're getting into body bodybuilding, and I've been asked the question a lot, and one thing I do wish I had done was take a little bit more time to think about what I wanted to do or had some sort of guidance or a bit of a mentorship. My parents were both successful and they both went to college, but they went to very traditional career paths. My dad was a, a statistician, my mom was an actuary, so like just hard numbers and data. For me, fitness wasn't a thing when I was in school. It was just becoming. I think Instagram was just launching.

Speaker 2:

So I don't regret anything. I just wish I had maybe thought a little bit more about it. I probably could save myself a lot of time and money and maybe set myself up a little bit better. Which is why, when I'm coaching people now, it's like let's have an end vision, let's curate that vision the way you walk, talk, think, act. Let's reverse, engineer a game plan, because that was the one thing I don't feel like I ever did until honestly, relatively recently.

Speaker 1:

Yeah, yeah, I feel you with that too, because I think I switched majors I think it was like second semester, sophomore year and then I thought I was just going to be. I wanted to get into nutrition, be a registered dietitian, and then I became a strength and conditioning coach and now I'm speaking and doing a bunch of different things. So everything's always changing and evolving. I totally feel you on that. Not enough people get to reflect and think ahead into the future. So I know you said it's important to kind of get that end that big picture with a lot of your clients. Do you work with many clients come in and they know exactly what they want right off the bat, or is it kind of like you have to peel the layers back one at a time to kind of get there?

Speaker 2:

You know, I would say a lot of people think they know what they want until we actually dive deep and then they either uncover more and it really drives that home for them, or it makes them shift. And this is why let's say, for example, someone wants to lose weight when they come to me, we start losing a little bit of weight, but they realize long-term they just really care about how they feel. They're feeling so much better and they realize their other goal is to advance their business or start a family or whatever. So the answer is, yeah, people come to me knowing what they want, they think, and sometimes it ends up being that. Other times it ends up being some completely different. And that's why we have a very specific I call it a bulletproof goal setting process. We basically walk you through and curate that end version of yourself, which lets us again reverse engineer the process.

Speaker 1:

Nice yeah, nice yeah, I like that.

Speaker 2:

I just think, I just think anyone ever you know you never take a time. It's the second to think about it. When was the last time someone like really sat down and drew that picture of themselves right again, like how they walk, talk, think, act, how they eat, how they sleep, how they train? Without that level of detail, how are you ever going to get there?

Speaker 1:

oh yeah, exactly, I don't have like a set schedule or practice, I should say for myself, but a few times a year I'll sit down with pen and paper and I'll just write out like, hey, where am I at just in life, with my career, with my relationship with my friends and everything, everything. And then where do I want to go? Because I feel like that changes so frequently and I feel like every time I do it I kind of get a little bit clearer of a picture of what actually I want to get to, and then that gives me kind of the runway to work the next couple of months or so towards that a little bit better.

Speaker 2:

I love that man. Yeah, Sorry, finish up. I loved what you're saying.

Speaker 1:

I was just going to say. How often do you personally do the reflection'm like making sure that you're still aligned with your end goal, like goals and such so it's actually gotten more frequent over time.

Speaker 2:

It used to be never and now I do it weekly. So, yep, so, aileen and I actually we have what's called an l10 meeting, um, and essentially what we have is we have rocks even for the quarter. We have these long-term vision goals we have. So we have things spaced out in timeframes three, five, 10-year visions and actually weekly we do quick check marks on are we on track off track with these? So we'll real quickly run through gut check. Are we on track off track? If we start to identify that too many things are off track or that we feel like we've been off track for a while, we can dive deeper. So you kind of set this almost grand plan at the start, knowing it's going to evolve. But the frequent checkpoints it's like when I'm checking in with a client, I have them check in with me weekly. I have them log their habits daily, Because as we go then we can start to curate their path. But you have to have those frequent check-ins.

Speaker 1:

And how do you determine which habits you need to do to get to your goal?

Speaker 2:

There's always a filter I use, which is what is the next singular thing I can do that will move me forward in my goal, my business, my physique, whatever it is what is that next singular thing? That is priority numero uno. So I'll always make sure I track that habit right. And then there's also what is the linchpin that's going to stop me from getting there? So what is the next singular thing? And then, what's the biggest thing that's going to hinder me and what am I doing to solve that? So I'll make sure I always track those two things. So, for example, like when it comes to your physique right, there's basically your food, your sleep, your stress and your training. Did you get your training in? Are you low stress? Are you sleeping well and are you eating well? Check those boxes minimally, because those are gonna be the big rocks that move you forward. And if those are off, then you troubleshoot and you can add a layer of detail. So how was your sleep quality? If we identify sleep's an issue, how are we solving that? Let's track that habit.

Speaker 2:

I definitely take pride in meeting clients where they're at. I pride in meeting clients where they're at. I've worked with hundreds of people at this point and I've gotten good at understanding where someone needs to be met, versus like there's optimal over here, but they're here and maybe we're in the middle somewhere or slightly skewed towards them and I can evolve them there. But a lot of that also comes from just expectation setting and basically, hey, you told me you want this, here's what's going to get you there. So usually that helps them bump this way a little bit more um, but at the same time too, it's it's the nuance matters. But I think some people can get lost in the small nitty-gritties. So, like tracking, like everything. Every human should track their sleep, they should track their stress levels, they should track their food, you know. So, over time it just is a matter of these are just, I think, basic habits, so it's less overwhelming when you reframe it to them like that.

Speaker 2:

So there's subjective and objective ratings, for example. So I track a number of variables, but one of them is literally like how do you feel stress, level 1 through 10? And that is obviously a bit subjective, and so I'm tracking trends, more so over time. But then, objectively, sleep goes down. And if I see sleep going down, I'm saying hey, let's touch back on stress. And you know what's? Why aren't you sleeping well? So I use other variables to like link together the one that might be more of a subjective thing.

Speaker 2:

Yeah, yeah, I track trends and I mean and honestly I can when I pull lab work too, I believe everything is contextual but like, I'll pull lab work with somebody and we'll see like elevated cortisol, and we'll see other markers like white blood cells are affected, like things that can also indicate like stress on the body. So if we feel like someone keeps rating low subjective stress and I'm like, hey, we need to add a little objectivity to it, let's find a lab marker or some other way to like add a little objectivity and maybe that helps bridge the gap.

Speaker 1:

All right, dude. So I wanted to kind of switch gears real quickly if I could, because you're a dad and you're a coach. So I feel like those kind of blend hand in hand. Would you mind kind of diving in a little bit on some like who are some mentors or coaches that you've come across in life? That's really helped you kind of become who you are helped you kind of become who you are.

Speaker 2:

It's a fantastic question. It's funny you mentioned that first part because I'm actually writing an article dual series on like how parenting has helped my coaching and how coaching has helped my parenting.

Speaker 2:

So that'll be up on my website. But yeah, I think about that a lot Honestly. As far as the parenting side and coaching how it blends, I haven't really had a mentor in that respect In my industry and in our industry not a lot of people have kids and it's definitely something that I've had to forge kind of my own way through. I've had a lot of coaching mentors, for sure, and I'm working, you know, like Austin Stout. I've done a lot of mentoring with him. I did some mentoring with Brett, you know. So I've had mentors. I did Symmetric with Brett, so I've had mentors. But as far as how to integrate the two, that's something I feel like is honestly a differentiator in my service and what I offer and it's something I definitely want to bring more information around because I think you can do it all.

Speaker 1:

And I don't think there's enough people talking about that. Well, that sets it up for a pretty easy follow-up question how do you do it all? Because people are love to talk about work-life balance, how you need to do it, and then other people are saying how there's no such thing. What is your take on all of that?

Speaker 2:

yeah, so there's. There's two things I really focus on. Number one is extreme efficiency. As I have had one kid and then two kids and started multiple businesses and have big projects going on, I've had to become hyper-efficient, and Rob Dyrdek, believe it or not, is actually someone that really helped frame this for me a couple of years ago. You know, every hour is 4% of your life if you were to do it every day, and so I started thinking about things in the context of, like my time cost and whether that be, I'm not doing it now, and whether that be I'm not doing it now, even if I make money because I'm losing too much time, or how do I automate my processes?

Speaker 2:

I keep investing in that and analyzing my day, and that's the type of stuff I track for myself now is what am I getting done in the day versus what I need to get done? So number one is become more efficient. The second thing is what I call consistency in the chaos. I preach it to all my clients. By becoming a jacked and lean hard to kill, well-rounded, robust, badass human, you are more resilient to everything life throws at you. The plan is home base, so when life gets crazy and you're starting your businesses. You're doing a side hustle and a main hustle. You have to have consistency in the chaos. If you can become resilient, you will survive it and ultimately thrive on the outside of it.

Speaker 1:

Love that. So those are the two points you got. There is that efficiency and basically resiliency through the chaos, right? How do you call it? Phrase it Consistency in the chaos. Nice yeah, I like that. That's pretty good yeah.

Speaker 2:

Yeah, and I see kind of a third thing with the efficiency, one thing at a time. I used to think I could multitask. I no longer believe humans can truly multitask. You might think you can and you might get some stuff done, but I don't think it's ever as effective as driving hard on one thing and then shifting gears. So I've become more efficient by actually becoming less broad in what I'm doing.

Speaker 1:

Yeah, dude, that's so true. I was just speaking to somebody, I think, earlier today or maybe yesterday, on multitasking and attention, and I told him I was like, dude, yeah, there was a little while there where I was totally just checking out after work and I was spending like searching for something on Netflix, couldn't decide on a show I wanted, and then once I finally found a show, I immediately took my phone out and I was like playing a game or surfing on Instagram or something like that, and then I don't remember anything that happened in the show, and then I don't remember anything that I was like on Instagram or doing. So I'm just like giving yourself attention in too many different places just leaves it with no attention. And yeah, man, it's tough. Man, it's tough with if you don't have a. How do you prioritize, though?

Speaker 2:

Yeah, it's kind of what I said earlier about like having the one thing that's going to move you forward in each individual bucket. There's the main buckets, right, there's the fitness, there's family and there's my business. Like, those are the three buckets. What am I driving on each of those and what's my linchpin on each of those Helps keep it boiled down. And then those weekly and daily kind of check-ins I do with myself helps make sure I'm on track, and so every night, before I go to bed, actually I use the Google task app and I just I have a bucket that I'm accumulating tasks on throughout the day and then I'll slide them over to, like work, family, you know, coat, you know whatever, and then I'll move it to what I'm doing tomorrow. So I have a bit of a system of task assignment.

Speaker 1:

Nice. How did you, how did you figure that out or how did you develop that? Is that just through trial and error? Did somebody teach you that?

Speaker 2:

A lot of a lot of trial and error. I've always been a. To be honest, I've had a lot of anxieties and things in my life and ADHD and I was scatterbrained and I've had to like really find as I become more efficient I think I was just bad at being efficient and, again, like not keeping my attention focused on one thing because I didn't know what that next thing was. So, as I've identified that, it's helped me like create these systems to keep it there you know, yes, um, what's that?

Speaker 1:

uh, what's that strategy called the pomodoro effect or technique? I've never heard that. What's that? I think I might totally be making this out, but it's. I think it's when you, when you dedicate like 20 minutes of time to just one task and then you give yourself like five or 10 minutes to kind of give a little breather or break, and that helps me kind of focus in, because I'm like, okay, I can do anything for 20 minutes.

Speaker 2:

So like, let me just focus on whatever this task is for 20 minutes and then, if I get it done, I can reward myself with like a few minutes of like a breather, kind of thing I love that I used to feel bad when I would like mentally crave Netflix or something after 50 minutes of work or whatever it was, and I used to feel bad about that and I would honestly kind of drive on myself like you need to suck it up and whatever. Once I started giving myself that time and like we've talked about being present in that time and it's like my coaching is being present in the phase you're in. So once I had that time, I was present. With the time I started realizing my brain needed this hard reset and I'd go back to work and I would crush the next like 30, 45 minutes, and then I'd do a 30-minute break and crush. So like leaning into that has actually helped me more than it's ever hurt me.

Speaker 1:

Wow.

Speaker 2:

Yeah.

Speaker 1:

Yeah, so do you have any kind of like mindful practices or mind like do you meditate or anything? So how do you keep yourself so sharp when, when you because you've got these things, you got a lot of organizing it's a lot of chaos? How do you, how do you keep that consistency during the chaos?

Speaker 2:

yeah, um, when it comes to mindfulness, I think a lot of it stems from again having a good plan in place that sets up your energy and sets up your day. So if you aren't eating right, it's already going to be hard enough to control your mind because of things like the way the gut-brain access work, serotonin and dopamine these things become imbalanced If you have too much inflammation and other issues. I won't go down that whole rabbit hole. So number one is have a good plan so you can expect certain levels of energy and productivity the next day, because what you're experiencing today is a lot of times a result of the previous days, just like recovery in the gym. Like you trained hard yesterday, so you're sore today. So I've started really driving hard on the plan and then the next day I can know what to expect.

Speaker 2:

But as far as when that day comes and I start to feel anxieties or whatever, come on, I have what I call triggers and I use these with my clients as part of my goal setting process. We think about again what's going to get in the way of you reaching your goal and what are we going to use to help keep you on track Something auditory, visual, tactile, whatever it is that's your trigger, and sometimes you have multiple of them to pull you back on track. So number one is how I have a lot of triggers. I have my daughter's name tattooed in my arm.

Speaker 2:

I have patience, which is something I've struggled with, so I physically see it in the day, but then I also do like a lot of meditation, and meditation to me is not sitting and humming and hawing right, it's bringing your state of awareness to what thoughts am I allowing to take up mental space and being okay, existing with those thoughts. You're at a stoplight and it's less about like, are you honking your horn trying to go through the red light or are you just okay with traffic flow and how it flows? So I've leaned into a more dynamic form of meditation, because I have a lot of stuff to do so I can't just like sit there all day long. It has to become a more dynamic form where I'm able to just center myself through a quick deep breath or, you know, a quick trigger basically yeah, wow, yeah.

Speaker 1:

That's pretty powerful stuff and very valuable to know that too, because I've been using headspace app for like ever and and for a while. There I was like, all right, if I'm not sitting down quiet with my eyes closed and just breathing, then I'm not going to get the benefit of it. It wasn't until that kind of like clicked in my head. I'm like I can adapt my own kind of practice. It doesn't have to be exactly as whoever says my mindfulness has to be, but as long as I'm clearing my head and centering my focus, it helps.

Speaker 2:

Exactly. I know a lot of high achievers which I know people listen to your podcast. We're doers where a lot of times there's a lot of thoughts going through your head and you say, hey, I need you to meditate Because I work with a lot of busy professionals, too high achievers, and they say I can't, jack, I just you haven't meditated the right way then, because the right way is what works for you. But it is also a bit of a challenge to say you need to find a way to make it work right. It's not just to say this doesn't work for you, so you've got to find a way to make it work. And by having that idea of it can be more dynamic and flexible in your day and again driving hard like a singular thing, and then at that, that moment, that is a five minute netflix break. That is essentially meditation, and you can evolve from some centered breathing to now you're going to walk and now you're just thinking about the sounds and the smells and the sights, and that is also meditation.

Speaker 1:

So make it dynamic yeah, um, yeah, I think, I, I think that I think the terminology was silent cardio. Have you heard of that? No but I love it. I guess younger kids started to make it popular. It's basically you just go outside for a walk without headphones and you just listen to nature and just pay attention to what's going on. I was like what the hell? How is this popular right now? I've been doing this forever. I'll just focus myself.

Speaker 2:

How do I not set this trend? But, yeah, that idea of I think people are always trying to distract themselves and they're trying to distract themselves with work or with music, or conversations, or Instagram, social media being able to just exist for a moment without that gives you all kinds of clarity, you know, and it really drives your business and your life forward.

Speaker 1:

Yeah, seriously, it's crazy. Um so how many people I love the way you think, man, we're, we're so similar. Yeah, yeah, I know. Well, that's why we connected so well down in Georgia. We were like I'm, we were rifling ideas and talking back and forth in the car. Um, poor.

Speaker 2:

Eileen was probably like who the hell is this?

Speaker 1:

guy. He's like sitting here stealing away and we're just chatting the whole time, right. So I wanted to ask you because you've got a lot of things going on with your business what are some big goals or visions you have for your business yourself? Where do you want to bring it, where are you looking to get to?

Speaker 2:

Yeah, so the biggest thing I need to work on right now is scaling me. Eileen is incredible. She's a project manager, she helps run everything on the back end, and we are just really time poor. So the biggest goal is to find ways to make things more efficient for us so we can scale our thoughts and ideas.

Speaker 2:

I'm getting into a lot more writing. I'm writing a book. I want to write multiple books. I want to get into more speaking open a gym. I've dug into creating equipment lines, supplement lines. I mean really everything. I want to create a jacked and lean universe where you walk in and it's an experience of becoming this harder to kill version of yourself. You have access to every single resource you need along the way and ultimately, it's something that can help curate your path for you in a bit of an AI sense. So we have these things that we take in about you and ultimately there's like the articles I've written, podcasts, I've been on the gym. Whatever it is can help curate that path. That's the end state of where we want Jack Dilling to be. It's a movement. Curate that path that's the end state of where I want Jack Dilling to be.

Speaker 1:

It's a movement more than just a coaching brand, dude. That's pretty inspiring. I love that. That's a great idea and I can't wait to see that one day it's going to be awesome to launch that and get that rolling. That's just such a unique idea too. I mean, I guess essentially that's what people want when they come for coaching, right, is that customized, more unique approach? And too many times people fall into the cutter approach. I mean, I've seen it with a bunch of my own mentors for business. They don't care anything about where I'm at or anything. They just tell you oh, do this, do that. And then if you don't do it, it's on you, and that's a terrible reflection of them as a coach. But yeah, I still put in the stuff, but it doesn't fit for me, so just goes back to customization on the person.

Speaker 2:

I love that. How do I make hyper customization more efficient and scalable and keep making it more personalized? I think, in an age where people are having issues making human connections, if you drive harder on that and you get to the root of what the person wants to become and who they are and where they're at, everything becomes more customized and I think there's infinite potential still forever in things like business success if you keep driving on that. I don't love doing group programs and I've actually had a hard time writing like a program to just sell in the past because I said it wasn't customized and I believe so much in customization. So yeah, very much on the same page there with you, man.

Speaker 1:

I can tell how important the communication and like the relationship building, is for you. So I can totally see how the group setting, the cookie cutter program, might not be the right fit for you, because you put a lot of energy and effort into everything that you're doing. So I totally don't see you as someone who's connecting with any individual and just being and giving them half effort. I feel like with you it's 150% effort, all the time, nonstop.

Speaker 2:

That's all you get. Man, I care. I just care too much. I give too many fucks for my language, like I care too much about the person in front of me, like I'm so passionate I'm sometimes, unfortunately, more passionate about their goal than they are. But yeah, man, I appreciate hearing that because that's really been something I've tried to make the hallmark of my business and my differentiator.

Speaker 1:

Yeah, yeah. So do you have, um, you follow, any specific kind of like morning routine, or are you somebody who just kind of ups and goes and hits the to-do list on certain things you've got to do?

Speaker 2:

yeah. So I've gone back and forth on this over time. I think you try to look at these morning routines of billionaires and you realize they're at a completely different spot than you. And or these you know influencers on instagram. You're like man that a completely different spot than you. And or these you know influencers on Instagram. You're like man that takes two hours. And then you know I have young kids that wake up, whether I want them to wake up or not.

Speaker 2:

So I have to be dynamic and flexible with my routine, but I have started waking up earlier to get that time back. What was happening initially is I'd wake up at the same time as them go through our day. We'd have the time at night I go to bed after they did. I woke up tired, so I did say I need some more time to myself.

Speaker 2:

The biggest thing my morning routine is centered around is getting moments for me to think to myself, because when I can, I am creative. So, like I said earlier, setting up the day previously, going to bed at the right time, getting the right food in things like that allows me to wake up at early enough time for me to get my few moments to myself. So I wake up in the morning around 4, 4.30. I'll go downstairs, I'll hop on the treadmill and on the treadmill I'll review my to-do list real quick and then actually in the mornings what I'm doing, after my little bit of morning walks and steps, is moving into some of the content creation I want to do for that day. Like my more creative thought process is really churning, yeah, and I'll just drive on that for like an hour, hour and a half and then my girls wake up and I roll about my day.

Speaker 1:

Cool, and so is that typically like a day to day kind of thing, or is that kind of changes with the season or month and such?

Speaker 2:

Every day. So what I am and I've seen success doing this recently is, whether it be Monday, tuesday or Sunday, every morning looks exactly the same. I go to bed at the same time. I wake up at the same time in the morning. That circadian rhythm is so incredibly important to not just like functioning of your health but function of your mind and your brain and your efficiency during your day. So I really drove in a heart on becoming more regulating with my circadian rhythm to help my day. But yeah, over time it can evolve a little bit as these seasons change. But that comes down to like we talked about earlier identifying the next thing that's going to move you forward and where you're at with that. If I realize that my hour and a half in the morning is no longer best spent on creative thoughts I don't foresee that changing anytime soon I'll move into something else. If I feel like my creative thought is shifting more into the later mornings, I'll flip-flop it. You just have to have that check and process with yourself mornings.

Speaker 1:

I'll flip-flop it. You just have to have that check and process with yourself. Yeah, and you do a lot of that with that. What did you call it earlier?

Speaker 2:

The LTM An L10 meeting. Oh, L10. Okay.

Speaker 1:

Level 10 meeting. Yeah, nice. I'm curious what kind of tools do you use or are you beginning to implement that will help you buy back some of your time, because you're saying that's the biggest issue right now? Is you trying to multiply yourself? I know you touched on Google Tasks, I think it is. Do you use any other?

Speaker 2:

kind of software tools to kind of organize and make yourself more efficient. Yeah, so, eileen and I have you know, we use Smartsheets, we use a project management tool to help keep everything streamlined there. We are integrating more things with our website and obviously things like Flowdesks and Zapier and all these things to help automate the back end of the business as far as the day, getting your as much as you can on Amazon AutoShip. Even so, you don't have to go through once a month and like order your supplements, like get things auto shipped. We use uh instacart. I love going to the grocery store. That was something I lean and I started doing a lot when we started dating. That was our thing. But when we had kids, those like two, three hours on the weekends, we need that back. So we found a way to overcome the linchpin or, in another way to call it, is friction Right.

Speaker 2:

So we started identifying sources of friction and, uh, that saved me a lot of time actually.

Speaker 1:

Nice, yeah, you don't think, like a lot of people often forget this, like the smaller things, like as my schedule is getting a little bit busier kind of mentioning to you before I've got pretty long days and, uh, it's not all like straight work, work, work, work. A lot of that time for me is traveling in between different clients and making sure that I get home for a podcast recording or getting somewhere else to film some sort of content or something like that. So now I'm currently at a stage where I need to start implementing more of a batching process so I can eliminate some of that downtime. I'm looking at my calendar and this week alone I'm spending almost 18 hours traveling between different locations for different things, and that's a lot of time I can buy myself back.

Speaker 2:

That's a lot of time, but I love how you've looked at that. I mean, that's where Rob Dyrdek of you, right, he talks about how he logs every hour and once you identify that. Another huge tenet of my coaching business is awareness. Once you have awareness to something, you can solve it and you create awareness to that right. So, yeah, maybe you can start flying and jetpacking places that might save you a little bit of time or teleportation, but not yet.

Speaker 1:

Yeah, I've got a buddy who just bought a helicopter because it's going to save him close to like 40 hours of travel time and I'm sure his time is worth a lot of money. Yeah, Especially if you're buying a helicopter. It certainly is yeah.

Speaker 2:

Right, that's cool man.

Speaker 1:

Yeah. So I want to ask you though, because we can't all be Rob Dyrdek and have everything scheduled out to a certain team. I mean, we can try the best we can, but I know me personally. I've experienced a lot of burnout in different situations in life, even self-thrown on, like trying to schedule everything down to the last minute even and I know me personally. I can't sustain that when I push too long, unless I start scheduling in some rest and downtime. But how do you prevent burnout? How do you make sure that you're not grinding the gears down too far?

Speaker 2:

A lot of it comes down to proper expectation setting. So, like with my kids, I lose from 6 to 8.30 every night that other people's kids don't lose. I used to beat myself up about that and I honestly still do. Some days I'm like as much as I love my kids, I wish I could work right now because I have a lot of ideas, but I've started to just temper my expectations a little bit and by doing that that saves me that little bit of emotional mental stress. And then again I then put that into becoming more efficient during my day and I actually feel like I am more productive than someone who has that whole day available now because they don't have the impetus to make it more efficient.

Speaker 2:

So that's number one is just setting expectations properly. I think it helps you guide your decision making better, which inherently reduces stress and poor decision making. The second thing is I really double down on the back end of, like, my health, the way I eat and sleep and supplement and everything is dialed in and it's not to become like this overly supplemented freak where I can't miss a day. But it's more so because I understand how my energy flows now and I just love the way I feel and I then realize, if I do that on the back end and I'm trying to be as efficient as I can if something comes up, my kid is sick. That's where the meditation and the mindfulness and everything comes in and say, hey, this day is just what this day is and as I've gained experience in life, those days throw me off a lot less. So set yourself up, kick ass, and then eventually life is going to tell you when you need to pull back a little bit. Let it be okay, and then just roll the next day.

Speaker 1:

Yeah, man, oh dude, I love it. I feel like even if I try to pull the conversation away towards something else, it just comes back to being jacked and lean and harder to kill. Man, you're like the perfect representation of that phrase. Those words put into human form, that's you. I appreciate that, man. So I want to ask you you got the website out, you've got a lot of plans coming ahead coaching you doing mostly one-on-one online coaching. Explain to me what you got going on in the business sense of world right now. You were mentioning articles and content and stuff.

Speaker 2:

Yep. So we're really driving hard. We're going to be relaunching our podcast soon. I just love the back and forth and talking with people and educating so podcast. We have a videographer now for some YouTube stuff. We invested in a DJI Osmo for some vlogging. We're going on the cruise. We'll be using that. So a lot of content and putting my thoughts out there now so that people can start to hear, and honestly, I'm interested to see where that goes. I have a good back-end business with my coaching. We have a lot of shows and client results that are rolling awesome in the background, but put that out. And we're writing the eBooks, writing my books, and then we have some big projects. I'm not going to say it right now because by the time this might come out, I might have announced it. If I'm not going to say it right now, because by the time this might come out, I might have announced it. If I don't, then afterwards I will. But some very, very big projects that are going to help tie all this together, like I talked about earlier.

Speaker 1:

Love that, love that. So, with all the other extra things you've got going on, are you still taking on more clients or are you still making?

Speaker 2:

sure that you have time for all your clients throughout the day and such yeah.

Speaker 2:

So it's one of those things where I think it's easy for a client to just coach, to always accept more, more, more, without understanding what it takes from them.

Speaker 2:

And what I've become better at over time is I still give the same 110% to every single client, so I know my bandwidth there. And as someone drops off or they get, really my goal is I want to have as many people as possible. Some people achieve the end results and then, if the right person comes along, I'll take on another one. So the whole goal is to get the business to a point where I honestly like a little bit of churn. But it's because people are achieving results and some people work with me for years. I've had clients that work with me for five, seven years at this point, but a little bit of churn. So, yes, I am taking on the right person, the person that wants to become jacked and lean and harder to kill. We are taking those people on and, as we are going to be bringing on some other coaches here hopefully soon as well, that allows us to expand that opportunity.

Speaker 1:

Very exciting Nice. So if somebody is that perfect fit where they are looking to be Jack Lean and harder to kill, how do they reach out to you? How do they follow up with you, consume some of your content? Where do they go to get in touch with you?

Speaker 2:

The quickest and easiest way to see Jack and all myself is on Instagram. Jack2ko underscore fit. But then we are all also going to be launching our website here. It should be out by the time this podcast episode is out, hopefully, jackedandleancom, so wwwJackedandLeancom.

Speaker 1:

Sweet, is that spelled? Just Jacked with the letter N Leancom, yes, yes.

Speaker 2:

Yes, so Jacked, j-a-c-k-e-d-n-l-e-e-ncom, and that's where we'll have inquiry forms on there things about our services, the blog, all that kind of stuff.

Speaker 1:

Awesome, awesome, dude. Yeah, I'm excited. I knew you had a lot rolling and you looked like a person who was a go-getter when I first connected with you. So I'm excited to see how much more you're going to be pumping out and producing and I can't wait to consume it, because you've got a plethora of knowledge in not just fitness but also business and personal development. I love following you on social media. So, guys, check him out on social media, check out the website when it's live and, yeah, give him a follow, shoot him a message. It's pretty easy, quick on the DMs too, so don't be afraid to ask him anything. And, dude, I want to thank you so much for taking the time. I do want to be courteous of your day, because I know you're a busy guy. You've got a lot of things going on, but before I let you go, if you were to boil it all down and leave one piece of advice for those young entrepreneurs to help them survive the side hustle, what would that be you?

Speaker 2:

need to hold the vision. You need to establish the vision. Then hold it like hell. And if you want that side hustle to become your full-time hustle, you're going to keep holding that vision, keep driving towards it every single day and eventually it'll become reality. Love it man, Hold the vision man.

Speaker 1:

Again, thank you. Thank you so much for taking the time. I'd love to have you back on down the road once you got some of these new projects on the road. Yeah, man, thank you so much. I loved chatting with you, dude. You're a pleasure to have on. Looking forward to chatting with you again soon. Dude, absolutely. Thanks for having me on. Brother, peace, peace, peace.

Speaker 2:

Dope Peace, peace, peace oh.